Grocery Store News: New Piggly Wiggly Organized by How Shoppers “Think”
A new Piggly Wiggly store opened in Myrtle Beach, SC, last month, and it is laid out in an unconventional way.
Instead of the traditional model — produce on one side, dairy in the back — the store is organized by how shoppers think about meals, according to an article in Gourmet News. Cereal is stocked next to the milk. Canned and fresh fruits and vegetables are in the same area…
We frequently write out our grocery list by grouping items from the same section of the store. That way, we’re not running back and forth from the meat department to the produce section. And even when we do list things according to a recipe, it’s not likely that they’d logically be stocked together in this type of store. Say we’re buying ingredients for a pasta salad. We doubt Piggly Wiggly is putting rotini in the produce section for just that occasion.
At the same time, busy parents who are grabbing Cheerios might not remember they’re out of milk until they see it next to the cereal. The store also has meal stations where, for example, ingredients for an Italian-style meal (plus wine) are grouped together.
We’d have to see it to issue a real verdict, and we called a family member who lives nearby, but she hasn’t visited yet. Her response: “People are creatures of habit. I tend to shop the way I’m used to shopping.” Very true indeed.
So, does this sound like a good idea? Does grocery store organization need shaking up?
We’d love to hear from any Myrtle Beach-area readers who might have visited the store. Also, you can watch a YouTube video tour of the store here:
Read the original release here.
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(Image: Progressive Grocer)