Gone are the days when you would see big-name artists — like Warhol, Harring, and Chagall — collaborating with liquor companies to produce limited-edition bottles. The newest trend in artist bottles takes a page from the streetwear playbook and looks to a set of unknowns.
Punch investigated the new trend of companies, like 1800 Tequila and Hennessy, tapping little-known artists to design limited-edition bottles.
What's most notable to us is that these limited-edition bottles are no longer filled with the absolute top-tier liquor they once were. Instead, many brands are choosing to keep the price down and appeal to a wider audience.
Read the full article on Punch, and let us know what you think.
→ Read more: Strange Bedfellows: The New Mashup of Big Booze and Street Art from Punch