A 23,000-Square-Foot Starbucks Just Opened in New York City
When you go to your local Starbucks in the morning to pick up your coffee before heading into the office, do you ever think to yourself, “I wish this was fancier,” or “I wish I could bring a date here”? I seriously doubt that the thought has ever crossed your mind, and yet Starbucks has answered questions we didn’t even know we wanted answers to, and in the most epic way imaginable: The coffee company has opened a three-story cafe complete with a lounge, cocktail bar, and a fully stocked Princi bakery.
Called the Starbucks Reserve Roastery (a similar-style cafe already opened in Seattle, and there are plans for another one in Chicago), this massive shrine to coffee is so much more than a place to grab a quick pick-me-up before work. The mega-cafe boasts 23,000 square feet of space and has several fireplaces where you can rest and relax with your coffee in the midst of the madness of the city. The Reserve Roastery sounds more like a haven for coffee drinkers, where one can actually enjoy a cup of coffee in relative peace, instead of trying to drink it while simultaneously walking down a crowded sidewalk.
And what about that bar I mentioned? That’s right — if you’re looking for a coffee-infused cocktail then the Reserve Roastery has got you covered. The bar also sells wine and beer alongside coffee-themed alcoholic drinks, which even makes the Reserve Roastery an option for a classy night out.
Let’s not forget the actual coffee, though: The cafe itself serves coffee in a variety of speciality drinks, as Business Insider reports, including pour-over, espresso, and cold brew. You can also pick up a bag of freshly roasted beans to take home with you.
Starbucks’ new upgraded outpost is clearly trying to prove that the company isn’t all about sugary Frappuccinos and pumpkin spice. Will people line up to get a taste of Starbucks’ more mature take on coffee? Well, something tells me nothing the company will do can ever top the Unicorn Frappuccino.