Snoop Dogg Launched His Own Line of Coffee Inspired by His Travels to Indonesia
When it comes to being effortlessly cool, few can compare to Snoop Dogg. The multi-hyphenate star has constantly maintained relevance by reinventing himself from beloved West Coast rapper to actor to spokesperson and now, a full-fledged mogul. Not to mention he’s able to call Martha Stewart his BFF. And naturally, his friendship with the culinary queen has helped establish him as a force within the culinary world, too.
Inspired by his travels and “the many long nights in the studio making hit after hit” that were fueled by coffee, Snoop partnered with Indonesian coffee businessman Michael Riady to release what they coin a “lifestyle coffee brand.”
So what exactly makes INDOxyz unique? First, the company (which may pull the inspiration of its name from Snoop’s gin brand, INDOGGO) uses coffee beans from different islands in Indonesia, including Java, Sulawesi, Sumatra, and Bali. From there, the beans are roasted in Los Angeles before being turned into a brewed, canned, or single-origin whole-bean coffee drink.
Can’t wait to get your coffee fix? The company will officially launch in California before expanding to Las Vegas and, eventually, the entire country. For $5.99, you can grab a can of cold brew or — for only $17.99 — you can line your pantry with bags of roasted whole coffee beans.
In 2019, I was fortunate to visit a coffee plantation in Indonesia, and I can confirm that the coffee there is delicious. I know I’ll be grabbing a can (or two) of the cold brew to pair with this delicious banana coffee cake for breakfast.
Check out the official commercial for the new brand below.
Buy: INDOxyz Sumatra Gayo Organic Dark Roast Whole Bean, $17.99 for 12 ounces