There’s a Snickers-Flavored Seasoning Blend Hitting Shelves This Month
After successfully bringing the flavor of TWIX candy bars to pantries across the country, B&G Foods has once again partnered with Mars, Incorporated to create SNICKERS Shakers Seasoning Blends.
The new topping option will be available in the spice and seasoning aisles of your local grocery stores beginning next month and is described as capturing the “mouth-watering taste of a SNICKERS bar” by combining a blend of chocolate, peanut. and caramel flavors.
According to Mars Wrigley’s Senior Brand Director, Michelle Deignan, the new seasoning blend was created in response to consumer demand. “At Mars we are consumer obsessed and have noticed the clear desire that has emerged among consumers to be able to add the flavors of their favorite confections to both sweet and savory foods,” she explains. “We’re pleased to partner with B&G Foods to allow consumers to experience the delicious and satisfying taste of SNICKERS® in a completely new, and shake-able, way.”
If you’re curious about SNICKERS Shakers Seasoning Blends, but not quite sure where they might fit in your life, B&G Foods suggests using the mix in or on top of milkshakes, cookies, ice cream, or yogurt. When they launched the TWIX blend and a similar Cinnamon Toast Crunch Cinnadust Seasoning Blend, the company also shared a few recipes based around each product online. So they will likely do the same with their latest creation.
Which candy bar would you like to see come to the seasoning aisle next?
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