SF Report: Avedano’s Holly Park Market

SF Report: Avedano’s Holly Park Market

Dana Velden
Jul 23, 2008

My first visit to Avedano's market was in December of 07 when my friend Mimi and I sought them out for our second annual marrowbone holiday feast. When it comes to marrowbones, you see, we wanted the all the buzzwords that Avedano's offers: organic, sustainable, grass-fed. After all, who wants to eat the marrow of an unhappy, stressed-out, mishandled creature? Not us.

It also helped that Avedano's is a butcher shop owned by three women. And that they carry the coveted Soul Food eggs. Not to mention bags of wild arugula, cultured butter and icy-cold glass bottles of raw milk found in the cooler. Oh and little cups of Daily Scoop gelato, house-made baby food and tortellini in the freezer, too.

We were not disappointed with our marrowbone experience, not at all. In fact, we've developed a little crush on Avedano's over the many months since then.

Besides all the incredible meat and poultry, they have a wonderful array of wild and sustainably farmed fish, a small but outstanding selection of produce, pastas, and spices, olive oil in bulk, and local sweets and chocolates.

One of the lady butchers, Tia Harrison, is also chef and co-owner of Sociale restaurant in SF, so many of their products are sourced through restaurant connections.

Avedano's also offers house-made cured-meats, sausages and sauces, and a daily take out menu of soup, sandwiches and prepared dinners. We cannot say enough about the curative effects of their Sunday carne asada and carnita tacos after just a little too much Saturday night wine tasting.

It's amazing that they've managed to pack all of this into a small, neighborhood shop but that, too is part of the charm. If you're planning a party, check out the knotty-pine and cow-mural lined party room for rent next door, complete with a fake fireplace mounted with a steer skull. Warning: This is a real, working butcher shop, so be prepared for the occasional glimpse of the whole animal (snout to tail, indeed.)

Avedano's Holly Park Market is located in the Bernal Heights neighborhood of San Francisco. They celebrated their first anniversary last weekend. Pictured above are co-owner Angela Wilson, a selection of sausages and a sign from the interior of the shop.

(Images: Dana)

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