This State Loves Pumpkin Spice Lattes More than Anybody

This State Loves Pumpkin Spice Lattes More than Anybody

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Elizabeth Licata
Aug 31, 2018
Pumpkin Spice Latte
(Image credit: Faith Durand)

Happy Pumpkin Spice Latte season, everybody! The weather might be in the 90s, but Starbucks just brought back its world-famous autumn beverages, so I guess it's officially fall now. Sorry if you were looking forward to one last weekend at the beach, because it's time to put on flannel and dance around in some leaves.

Pumpkin Spice Lattes are Starbucks' top-selling seasonal beverage of all time, and this year Starbucks brought them back even earlier than usual. And even though it might be a little hot for a latte, people were thrilled.

But who was the most excited about Pumpkin Spice Lattes? Food site The Daring Kitchen decided to find out. By analyzing geotagged Twitter data and tracking all the popular hashtags, like #PSL, #pumpkinspice, #pumpkinspicelatte, etc., they put together this cool map showing the places where people were talking the most about Pumpkin Spice Lattes, and it looks like Tennessee has been waiting all year for this.

(Image credit: Daring Kitchen)

The top five PSL-loving states, in order, are:

  1. Tennessee
  2. West Virginia
  3. Washington
  4. Oregon
  5. Indiana

All those states love Pumpkin Spice Lattes, but Tennessee has the most Pumpkin Spice passion by a landslide. On the day after the drink was released this year, 41 percent of the entire Twitter conversation in Tennessee was about Pumpkin Spice Lattes. That means that of every single Tweet coming out of Tennessee that day, fully 41 percent of them were about PSLs. Nobody else even came close. The next biggest PSL-loving state was West Virginia, where PSL talk accounted for six percent of the Twitter conversation that day.

According to the map, Florida, New Hampshire, Vermont, New Jersey, Delaware, and Rhode Island are among the states least affected by Pumpkin Spice panic. They might warm up to it as the weather gets cooler, but in the meantime, Tennessee has more than enough Pumpkin Spice love for everybody.

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