Philadelphia Cream Cheese’s New $20 Kit Will Give You Cheesecake Shaped Like a Designer Handbag

published Nov 2, 2022
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Philadelphia Cream Cheese Cheesecake Kit
Credit: KRAFT Heinz

Cheesecake has always had a pretty fervent following. The Golden Girls famously enjoyed a slice during their most memorable kitchen conversations, and variations of this dessert have existed on holiday tables for decades. But traditionally, cheesecake has been just that — dessert. 

Now, however, thanks to Philadelphia Cream Cheese, this tasty ingredient is being envisioned as a wearable accessory — and the holidays may never be the same. Donning the apt name of the Philly Handbag, this handbag is made of … well, obviously, cheesecake

Available exclusively on Amazon for $19.10, the Philly Handbag Cheesecake Kit comes with step-by-step instructions and materials necessary to bake a cheesecake creation that you can then eat — or wear (if you’re into that!) with pride. As this is meant to be a handbag that may or may not be inspired by Chanel, it’ll come with “quilted leather” fondant, a silver encrusted chain and, a very creamy interior.

Credit: KRAFT Heinz

The “handbag” also comes with a Philly double P clasp, as is appropriate for a trendy designer handbag. What the kit won’t contain unfortunately, though, is cream cheese — but each kit will include coupons to go grab that at the store to help you complete your project.

“As a brand that has set the cream cheese standard for 150 years, we saw how much fans missed our beloved holiday dessert in the midst of last year’s cream cheese shortage,” said Keenan White, senior brand manager, Philadelphia cream cheese at the Kraft Heinz Company, in a press release. “This season, we wanted to show up in a big way to share that cheesecake is back and it’s everything, while also igniting the endless possibilities that cheesecake presents. We’re encouraging everyone to bake their own creations and remember the rich experience and smooth creamy taste Philly provides, from the moment you open the first brick all the way to the last bite.”

If you ask me, this may be the most inventive holiday gift of all time for any cheesecake-lover on your gift list this season. Be sure to grab yours before they sell out!