Olive oil — designed specially for kids. That's the idea behind PequeOliva.
When I was at the Fancy Food Show in New York last spring, I met a representative from the Spanish company producing PequeOliva, an olive oil formulated specially for children.
So of course I asked him why — why make a special olive oil ostensibly designed just for children?
Here's what he told me.
He said that in Spain doctors often recommend that mothers put olive oil into the food they feed their babies and toddlers. Apparently it helps give them good fats and helps keep them regular. But some olive oils have those green, peppery notes that children can't appreciate yet. So PequeOliva formulated an extremely smooth, buttery oil with low acidity and a taste that is attractive to children.
I tasted it at the show, and it was indeed a very smooth, buttery oil. Quite delicious!
I have to admit that I think the idea of an oil just for kids seems a little excessive, but I also really appreciate the idea of offering the nutritional value (and taste) of good olive oil to children early in their lives.
And hey, as long as we're marketing food products to children, let it be olive oil and not junk food confectionery.
• Find it: PequeOliva will be available in the United States this autumn from M5 International Fine Foods.
Would you ever buy an olive oil designed specifically for baby or toddler palates?
(Images: PequeOliva; Faith Durand)