The Internet Is Obsessed with This $50 Heart-Shaped Knife Block Set from Walmart

published Jan 3, 2024
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Credit: Viv Yapp

There are a number of tools that your kitchen absolutely can’t do without. Sure, there’s some variation from person to person, but there are some that are simply inarguable — everyone needs a skillet and saucepan, for example. We even have a whole series dedicated to such items, and above all, practicality is the number one quality we look for. But even though function is important, it’s hard to resist a kitchen tool that hits the spot aesthetically. A little frill never hurt anybody, right?

That’s why we jump on it if we see an item that marries style and function, and apparently, so does TikTok. Just last week, a user posted a now-viral video of themselves gazing longingly at an item on a shelf in Walmart, even adding a filter to make it look like they had hearts in their eyes. We totally understand why: After all, who wouldn’t fall in love with a heart-shaped knife block set? The $49 offering is from pop culture icon Paris Hilton’s kitchen line, and it’s selling fast at Walmart (probably due to the video amassing over a million views). Here’s why you should grab it before it’s gone.

What is the Paris Hilton 10-Piece Heart-Shaped Stainless Steel Knife Block Set?

We’ve seen a ton of celebrities venture into the home and kitchen space in recent years — Drew Barrymore and Selena Gomez, just to name a couple — and Hilton’s Be An Icon collection is right up there with the best of them, according to the vastly positive reviews across all of the items. A baby pink fry pan, tea kettle, and more are included, and they’re all just as glam as one would expect from the fashionista (without the hefty price tag!). 

But the knife set that the internet currently can’t get over is undoubtedly one of the best. It checks all of the boxes: It’s pink, the block is heart-shaped, and you’ll have every knife you could ever need. Seriously: There’s a chef’s knife, santoku knife, paring knife, utility knife, four steak knives, and kitchen shears — all of which are made with high-carbon, golden stainless steel. The handles, which are a glittery pink with gold detailing — are sleek and comfortable. Of course, as stunning as they are, the major showstopper is the bamboo block, which has a secure slot for each piece.

Credit: Walmart

What Walmart Reviewers are Saying

Average Rating: 4.6/5

“This is such a nice set. Looks almost too pretty to use. It looks great setting on the counter. It doesn’t take up a lot of space. The gold and pink is so striking. The block in the shape of a heart is so cute. The knives are very sharp. They work very well. The scissors are very sharp as well. I am very pleased with this set.” — kk

“This 10 piece Cutlery Block Set is absolutely beautiful. The heart shaped block is so beautiful designed. It really will compliment any kitchen because the colors even though it’s pink it’s soft. It comes with all the knives needed in a kitchen plus 4 steak knives. It has a comfortable grip too. It’s beautiful.” — xenia

“Chopping in style and pink! I’m in loveeee! This pink PH set is what I needed to make my kitchen girly and cute! Makes cooking so much better! I love the knives and glad they included scissors! If you want something cute and great quality … this is it!!” — Jennifer

You’ll be “sliving,” as Hilton would put it, once you add this knife block set to your setup. Life’s too short to own dull kitchenware, and Valentine’s Day is right around the corner — so do yourself a favor and gift it to yourself or a loved one before it sells out!

Buy: Paris Hilton 10-Piece Heart-Shaped Stainless Steel Knife Block Set, $49