Oreo Is Celebrating Its 110th Birthday with a New Limited-Edition Chocolate Confetti Cake Flavor

Ni'Kesia Pannell
Ni'Kesia PannellNews & Culture Editor.
Ni'Kesia Pannell is the News & Culture Editor at Kitchn. Known as a self-proclaimed Slurpee connoisseur and the Queen of Nostalgic Things, Ni'Kesia spends her spare time running her all-natural beverage business — Peach State Drinks — and binging all the old shows you can name.
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published Jan 11, 2022
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Oreo 110th Birthday Chocolate Confetti Cake cookie
Credit: Oreo

Whether you happen to be new to this space or have been here for a while, the one thing you will find out about me personally is my attachment to sweet things. Although I love a good strawberry cake and the occasional macaron from time to time, ever since I was a kid, there has been one sweet treat to constantly steal my heart: Oreos. I mean, I even gave the Oreo-flavored wine a taste because I love the cookie so much!

While the brand still has me (and maybe you) walking on cloud nine with their announcement of the return of Oreo Cakesters and both new Chocolate Lovers and Toffee Crunch flavors, the release of their latest creation is one to really celebrate. In honor of the Nabisco baby’s 110th birthday, Oreo is releasing a Chocolate Confetti Cake Cookie variety and I, for one, cannot wait to try it!

Featuring rainbow sprinkles both inside the cookie and on the cookie itself, the new limited-edition crunch is filled with two sweet layers of creme — with one being that of the signature creme filling laced with sprinkles, and another that mimics that of rich, chocolate cake. Yum!

This new flavor marks a huge accomplishment for Oreo, as they’ve been gracing our snack plates and making us smile for much more time than I’ve been on this earth. And while the big day isn’t technically going down until March 6, they’re giving fans a chance to get their hands on the new cookie debut early. Beginning January 11 at 10 a.m. (that’s right now!), those wanting to get a first taste can pre-order a pack of the guaranteed-to-sell-out cookies over at OREO.com.

Credit: Champion

But that’s not all Oreo has planned for their big day. As an encouragement to get fans to never stop wishing, the beloved purveyor of snacks will be hosting a sweepstakes that, if won, will grant a series of consumer wishes. From a once-in-a-lifetime baking class with Cronut creator Dominique Ansel to an on-court experience with NBA champ Dwight Howard, you’ll feel like it’s more your birthday than theirs. For more information on the sweepstakes, you can visit 110Birthday.OREO.com.

And because I’m such a huge fan of nostalgic things, I couldn’t let you walk away without knowing about the collaboration Oreo is doing with iconic athletic brand Champion. Beginning today, you can nab yourself some limited-edition merch that includes hoodies and joggers, heritage T-shirts, and cookie-inspired slippers and slides that all come in multiple designs for those moments you want to switch up your dunking attire. The collection can be found exclusively at Champion and Foot Locker stores in your area and online at both Champion.com and FootLocker.com with prices ranging from $40 to $80.

If you happen to miss the pre-sale of the new Oreo birthday cake flavor, however, don’t fret: The new variety will hit shelves nationwide on January 31. You’ll want to keep in mind this is a limited-edition flavor and my guess is it’s going to be hard to keep on the shelves. Either way you look at it, though, this is truly a sweet celebration!