The 7 Best Online Grocery Stores in America Right Now

updated Oct 13, 2023
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Woman Unpacking Online Home Food grocery Delivery
Credit: Monkey Business Images/Shutterstock

Shopping at new-to-me grocery stores is my idea of visiting a museum. While scanning the aisles to pick up inspiration is key to how I gather new ideas and workshop recipes, I can’t lie about one unfortunate truth: Doing your actual weekly shop in person can often be, well, a drag. As a former grocery worker myself, I know firsthand just how little of my one wild and precious life I’d like to spend in an IRL, brick-and-mortar grocery store. If our pandemic shopping habits have shown us anything, it’s that doing your weekly shop entirely online is increasingly a reality — no pit stops elsewhere required. 

Outside of the fact that you can now do your whole week’s shop in the comfort of your pajamas while sitting pretty on the couch, many online grocers now offer quality items at prices that just might out-perform your usual grocery stop. With new online grocers popping up overnight like mushrooms, though, how is one to decide which is worth swapping for your usual stop? As a not-so-casual grocery shopping nerd, I decided on some key criteria across the board.

Shopping experience: Is it easy to search for items? Is the selection wide-ranging (meaning you have to make fewer stops at other stores for items)? Perhaps the retailer offers helpful recipe inspiration or weekly deals? Is its customer service attentive and helpful? Bonus points if grocery shopping on the site becomes an ultra-delightful task, rather than merely a chore.

Service locations: I opted for online grocers who are available for delivery in at least the 48 continental states. Also, please note this is a list of online grocery retailers, rather than delivery services for grocers, like Instacart, Shipt, and FreshDirect. 

Cost and quality: Some shoppers value cheapness as the most important quality in their shop, while others value ingredient quality or a wide selection of items. Ideally, we’re looking for a sweet spot of both.

1 / 7
Thrive Market

Let it be known: For those who might be on the fence about shopping for meat online, the convenience and quality of Thrive's meat offerings convinced a Staff Writer at The Kitchn to deviate from her usual grocery store. While Thrive started out shipping natural and organic pantry essentials, the grocer has expanded into home-care staples, sustainable meat, frozen foods, wine, and more. There is an annual fee, but prices reflect up to a 30% discount compared to many major grocery stores, so you'll likely save more than what you paid (plus, Thrive also price matches and offer 5 to 10% off auto-ship items!). You’ll also find specialty brands as well as Thrive's own private label, and can browse by preferences like keto or low-FODMAP.

Price: Annual $60 subscription fee (or you can pay $12/per month), plus the cost of your orders. Annual members can cancel anytime within 30 days for a full refund.

Shipping cost: This depends on your type of order because of Thrive’s shipping schedules. There’s free shipping on grocery orders more than $49, otherwise a $5.95 fee; free shipping on orders of frozen food over $120, otherwise a $19.95 fee; free shipping on wine orders over $79, otherwise a $13.95 fee.

Delivery area: Available in the 48 continental states.

2 / 7
Misfits Market

For me, becoming a primarily online grocery shopper absolutely began from the delivery of my first Misfits Market box. Misfits Market, which a contributor tested and reviewed here, focuses on saving irregular or surplus organic products. (It will offer conventional products if it means saving them from waste, though.) Subscription boxes include a mix of produce, bakery items, snacks, beverages, and/or pantry staples of your choosing. The company also offers a membership tier where Misfits Market will pre-fill a box of your usuals for you (meaning you can make sure you get your honey BBQ salmon fillets before they sell out). Boxes can be customized to fit your needs and are delivered weekly or biweekly on an assigned day designed to reduce carbon emissions. You can skip weeks as needed. Delivery workers will also pick up used boxes for recycling when they drop off your next order.

Note: Misfits Market acquired Imperfect Foods last year and has plans to combine the two brands under one label in the long run. The services, prices, and offerings are essentially identical at the time of publication.

Price: No subscription required, although it does offer an auto-filled cart for its “upgraded” membership plan. Order minimum is $15.

Shipping cost: $5.99 flat shipping, with free shipping on orders over $60.

Delivery area: Available in the 48 continental states.

3 / 7

If you love the selection of Asian and Latin groceries, but find it hard to locate your favorite items on the larger online grocery sites, Weee! is about to complete your online shopping experience. As America’s largest online Asian supermarket, Weee! packs in all the fun of an H-Mart stop. You’ll find plenty of staples, like organic milk, fresh meat, and a huge array of produce, in addition to fresh noodles, frozen dumplings, and dozens of specialty condiments. There's a lot to shop at Weee!, so you might want to read up on how best to shop it here.

Price: No subscription required. There's no minimum order either, and you can place orders at any time.

Shipping cost: Free delivery for orders over $49, or a flat $6 for smaller orders. (Tipping your driver is suggested.)

Delivery area: Available in the 48 continental states.

4 / 7

Vitacost is one of our favorite lesser-known online shelf-stable grocery retailers (that also offers amazing deals of supplements and vitamins), and we've glowingly reviewed it here. We like that you're able to shop for organic and eco-friendly products for your entire home (like well-priced supplements, snacks, specialty diet essentials, and bath and body items), so it feels a bit like browsing a local supermarket mixed with your favorite corner store, but with really competitive pricing — and, of course, the convenience of being online.

Price: No subscription required, so it’s just the cost of your orders.

Shipping cost: Free shipping on grocery orders over $50 in contiguous 48 states, otherwise shipping costs are calculated based on your delivery address.

Delivery area: Available in all 50 states and Puerto Rico, as well as more than 150 countries worldwide.

5 / 7

If you’re looking for a traditional grocery shop experience, Amazon Fresh offers grocery ordering very akin to what you could expect stepping into most major supermarkets, with a huge selection that matches a full-service brick-and-mortar store. The site offers most everything you might need for the whole house, but without making multiple stops, like meat and produce, pantry staples, and household cleaning supplies. Plus, you can choose from most major brands as well as Amazon's own private label. Perhaps best of all, same-day shipping is available for some areas, so it’s great for those last-minute shops, and the service accepts SNAP and EBT benefits. Those looking for ease of shopping and a wide variety of groceries might have to get creative with reusing packaging materials, as Culinary Producer Kelli points out in her review.

Price: Available exclusively to Amazon Prime members. An annual Prime membership at time of publication costs $14.99/month or $139 annually.

Shipping cost: Free delivery for orders over $100; otherwise fees differ depending on your order and delivery area.

Delivery area: Available in select cities. As always, tipping your driver is suggested. Check your zip code for availability here.

6 / 7

A favorite of The Kitchn readers, Walmart+’s online grocery delivery is a hard-to-beat option (especially as the retailer reports you can save 90+ hours and $1300 a year by using the service). With the competitive pricing and selection you’d expect from a powerhouse like Walmart, Walmart+ does one better and now offers InHome, a new service where deliveries can be made straight to your fridge, meaning your almond milk won’t have to hang out on your porch for too long if you’re not home after the delivery is made. If this, too, sounds like a delightful future, InHome is an additional flat fee of $7/month or $40/year to Plus Up to your Walmart+ membership.

Price: Membership is $98 annually (or $12.95 monthly).

Shipping cost: Free delivery with no order minimums.

Delivery area: Available in all U.S. states and territories.

7 / 7

Ever wish your fridge just magically filled itself with fun and exciting products that are tailor-made to your preferences and dietary requirements each week? And wouldn’t it be great if that same service hand-picked items that also will help you put dinner on the table lightning fast? Hungryroot is essentially the Fairy Godmother of Groceries, as the service does just that. A personalized grocery delivery service, Hungryroot will take your dietary considerations, personal preferences, and desired quantity, and packs it all into a fridge-filling, convenient weekly delivery of groceries like fresh-cut produce, meats, and pantry staples. The most magical aspect of the service has to be that each box is packed with ingredients and products that match with the easy, fast, chef-crafted recipes Hungryroot includes in each box.

Price: Plans start at $65 per week.

Shipping cost: Shipping is for orders over $70.

Delivery area: Available in the 48 continental states.