Noah Schnapp Has His Own Vegan Hazelnut Spread and It’s Worth a Try, TBH

published Aug 2, 2022
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Noah Schnapp attends Netflix's Stranger Things ATAS Official Screening at Raleigh Studios Hollywood on May 27, 2022 in Los Angeles, California.
Credit: Getty Images/Emma McIntyre / Staff

There’s a new, super-delectable hazelnut spread on the block. And the tasty treat has a bit of star power behind it, too. Noah Schnapp, the talented actor who portrays Will Byers on Stranger Things, started his own brand. Named TBH, the new hazelnut-cocoa spread is growing in popularity — and it’s completely vegan. 

TBH was named for the acronym “to be honest,” and it gets that ethically minded name because Schnapp has conscientious aspirations behind the company. You can read more of Noah’s story on the TBH website.

“I refused to imagine a world without my favorite snack, so I started working on TBH, an honest hazelnut cocoa spread that is better for you and better for the planet … oh and it’s frickin’ delicious,” Schnapp shared. 

The 17-year-old actor-turned-entrepreneur saw a change he wanted to make in the world, so he went for it by partnering with brand developers Umana Venture Studios to create TBH. They managed to make this hazelnut spread rather irresistible after working to perfect the recipe for over a year. “To be honest, your toast deserves better,” is the catchy tag line of the company — and fans couldn’t agree more.

If you’re ready to join the bandwagon and try it for yourself, you can order it online at, with two-packs of 14-ounce jars priced at $25.98.

Can’t get enough of the hazelnut spread craze? Ghia also released a chocolatey hazelnut spread that’s vegan. Personally, there’s room in my heart (and stomach) for all the cocoa-hazelnut spreads.