More than I care to admit, I've consumed a lot of things for the sake of the Insta. I've dangled over balconies to capture the perfect #drinksintheair pic at sunset, scouted out elaborate street art as a backdrop for a rapidly melting ice cream cone, asked strangers if they'd switch seats with me in a restaurant for better natural lighting, and I once ate a buffalo wing coated in 24-karat edible gold dust. This is probably why I felt so at home at the launch of The Rosé Mansion, an elaborately conceived, multi-story exhibit in Midtown Manhattan, devoted to the most #basic of all summer beverages.
The Rosé Mansion comes on the heels of the Ice Cream Museum, which found huge success in New York and now is touring around the country. The wine amusement park aims to be educational instead of just fun, but mostly it's just an excuse to get drunk. It's only running from July 12 through October 7 (so get your tickets now).
Before I share my personal journey of visiting the mansion, let me paint a picture of what it's like for you: Imagine you've been invited to happy hour in a Barbie Dream House. Everything is pink. Everyone is smiling. Everything functions as an Instagram backdrop. Everyone is wearing an outfit that they would like to be photographed in. Everyone is committed to waiting patiently in a series of lines for said photographs. It is ridiculous. It's also kind of fun.
Upon arrival, each guest receives a plastic, stemless wine glass, branded with the exhibition's name in a punchy, hot pink font. After ascending a gilded, marble staircase, we are corralled into a white room, designed to look like an outdoor patio where one would (ideally) sit and sip rosé. We are instructed to place small pink and purple-hued stickers shaped like various grapes on the walls and fake foliage. By October, we are told, the room will no longer be white, but the color of a rosé blend.
We then head into a room where we are told to affix a pushpin to a map indicating where in the world we drink the most. I choose Miami. My friend chooses Marseille. (She is more sophisticated than I am.) After posing in front of a scratch 'n' sniff wall of rosé aromas, we take photos of our complimentary glasses in front of a leafy-covered wall in the "Finger Lakes."
We then make our way through a tunnel made of oversized plastic grapes in search of our next glass. We pose.
Did I mention that you get to sample a different rosé in every room? In The Blending Lab, we get to create our own ~blend~ based on preferred weight, acidity, and fruitiness. There is more posing, this time in front of Erlenmeyer flasks filled with hot pink sand, a flowing fountain made of coupe glasses brimming with rosé, then a dark room filled with clear balls meant to represent the bubbles in champagne.
At this point, I begin to experience Instagram fatigue. I worry I have "storied" too much and am annoying my followers. I check and have only lost one follower since we embarked upon this journey, so we forge ahead. My friend and I lower ourselves into a claw-footed bathtub filled with scented rose petals and ask smiling strangers to take a Boomerang of us throwing them into the air like confetti. We post this to Instagram, get another sample of rosé, and then wait in a very long line to swing from a chandelier with rosé in hand. Are we doing this right?
In the final room, we pass up the opportunity to take a photo on a giant golden throne and make our way towards the exit with our empty glasses. I am not sure when the next time I am able to drink rosé will be.
If you, too, would like to sample eight different rosés and take a lot of photos at The Rosé Mansion pop-up in Midtown Manhattan, visit this link. Tickets cost $45 for general admission, and $35 during happy hour (weekdays before 4:30 p.m.).Our Readers Also Enjoyed: