In the last couple years the meal kit industry has exploded, and it's not hard to figure out why. Trying to find the right recipe to fit your dietary needs, plus grocery shopping, and then prepping all the ingredients to actually make the dish takes time. Meal kits offer you back time in the kitchen, without having to order takeout (again) or going with another bowl of cold cereal.
The only problem with meal kits, of course, is that they're normally pretty expensive. Many of them, like Blue Apron, can cost around $10 per person, which really adds up if you're trying to save money on food. That's why we're pretty excited about a new meal kit offering, DINNERLY, which not only allows you to whip up a meal in less than 30 minutes, but it also costs about $5 per person.
A product of global meal kit company Marley Spoon, DINNERLY comes out to $5 per serving. Diners will receive a digital recipe card and a chilled box with fresh, pre-portioned ingredients for three dishes. The entire concept has a consumer's weeknight meal in mind so it's quick and efficient. This means the cooking techniques will be simple and there will be minimal prep work required.
"Though there's been innovation in the meal kit space over the last several years, the most clear and important customer need has gone unaddressed — affordability," CEO and founder Fabian Siegel said in a statement. "The next step is making easy weeknight cooking accessible to millions more. We are excited and proud to deliver a weeknight cooking solution that doesn't force customers to choose between convenience, quality, and cost. The average family household cannot afford current meal kit offerings at $10 per portion. Dinnerly is $5 per portion."
According to the company, the price point does not sacrifice quality of ingredients. Customers will receive high-end items like grass-fed ground beef and antibiotic-free chicken. As for what kind of meals will be provided, it will include classics like spaghetti and spicy sausage meatballs, cheesy chipotle beef tacos, pan-roasted chicken with potatoes and spinach, and pepper jack turkey burgers with caramelized onions and sweet potato fries.
Those interested have two plans to select from: three dinners for two adults or three dinners for four adults. At $5 per serving plus a shipping cost of $8.99, the first plan costs $38.99 a week and the second plan costs $68.99 a week.
At its launch, DINNERLY will serve consumers in California and most of the West Coast like Idaho, Nevada, Oregon, Utah, and Washington. The company has plans to expand to other markets within the United States by the end of the 2017 calendar year.