The Best New Groceries to Hit Supermarket Shelves This August

published Aug 18, 2020
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Credit: Abigail Abesamis Demarest

It’s somehow August in this Groundhog Day of a year. And with a new month comes new groceries: A bunch of exciting new products have made their way to supermarket shelves. Thankful for even a small diversion from our current monotony, I tried 25 different new product launches over the past few weeks. I packed up salty snacks and flavored sparkling teas in my beach cooler, snacked on energy bars while hiking in North Carolina, and fried up plant-based crab cakes for dinner.

What follows are my top picks from the bunch, which I’d recommend adding to your virtual grocery cart or keeping an eye out for during your next trip to the store.

Credit: Abigail Abesamis Demarest

1. Funfetti Cereal, $3.50-$5.50 for 17 ounces

Out of all the options, I have to admit I was the most excited to try this cereal version of Funfetti cake — and it did not disappoint. It has fun rainbow-colored flecks, plus a satisfying crunch, and truly tastes like cake. For me, this cereal is best eaten straight out of the box (when I ate it with milk, I found that it diluted the Funfetti flavor).

Buy: Funfetti Cereal, $3.64 for 17 ounces at Walmart

Credit: Abigail Abesamis Demarest

2. Noosa Fruit Smoothies, $1.99 for 7 ounces

These fruit smoothies from Noosa remind me of those drinkable yogurts my mom sometimes packed in my lunch box when I was a kid (comfort and nostalgia were a running theme in my food preferences this month, it seems). In true Noosa form, these smoothies are super creamy and packed with real fruit flavor. They’re perfect for sipping on the go or, in my case, drinking while working from home on the couch. 

Find: Noosa Fruit Smoothies are available at Safeway, Shaw’s, Ingles, Spartannash, AWG, Wakefern, ACME, Meijer, and HyVee.

Credit: Abigail Abesamis Demarest

3. Purely Elizabeth Grain-Free Chocolate Hazelnut Granola with MCT Oil, $6.99 for 8 ounces

This salty-sweet granola is best eaten right out of the bag. With only 5 grams of added sugar, it satisfied my sweet tooth and kept me full with additions such as hazelnuts, sunflower seeds, and chia seeds. The combination of dark chocolate, cinnamon, and sea salt make this granola almost feel like a dessert.

Find: Purely Elizabeth Grain-Free Chocolate Hazelnut Granola with MCT Oil is available at Whole Foods Market, Publix, and on the Purely Elizabeth website.

Credit: Abigail Abesamis Demarest

4. Harvest Snaps Popper Duos, $2.29 for 2.75 ounces

Just like Harvest Snaps’ Green Pea Snack Crisps (which I’ve enjoyed in the past), these Popper Duos are thoroughly enjoyable. Available in three flavors — Salsa & Cheddar, BBQ & Ranch, and Yellow & White Cheddar — these baked pea-based crisps are gluten-free. Who doesn’t love a cheesy puff?

Find: Harvest Snaps Popper Duos are available at Publix, Kroger, Fresh Thyme, Dierberg’s, and select Safeway locations.

Credit: Abigail Abesamis Demarest

5. RITZ Cheese Crispers, $3.19 for 7 ounces at Target

I knew I was going to like these before I even tried them. This is another salty snack that’s easy to eat by the handful while watching movies, chilling on the beach, or picnicking in the backyard. As the name suggests, they are cheesy and crispy.

Buy: RITZ Cheese Crispers, $3.19 for 7 ounces at Target

Credit: Abigail Abesamis Demarest

6. Natalie’s Juice Nourish, $2.99 for 10 ounces

Nourish is a green juice featuring pineapple, cilantro, kale, spinach, celery, lime, cucumber, and a hint of jalapeño. I’m not a big green juice person in general, but found this one to be super refreshing and easy to drink. (Read: I did not have to plug my nose!)

Find: Natalie’s Holistic Juices are available at select grocers nationwide.

Credit: Abigail Abesamis Demarest

7. Cappello’s Almond Flour Spaghetti, $9.99 for 8 ounces at Whole Foods Market

I did a double-take when reading the package copy on this product: “Perfect pasta in 90 seconds.” The latest addition to the brand’s line of frozen fresh almond flour pasta, Cappello’s almond flour spaghetti is grain-free, gluten-free, dairy-free, soy-free, Paleo, and non-GMO. I tried it with my husband’s homemade Bolognese sauce, and while I found the texture to be a touch soft (as opposed to al dente), I didn’t feel the heaviness in my stomach that sometimes follows a big plate of traditional pasta.

Find: Cappello’s Almond Flour Spaghetti is available at Whole Foods Market.

Credit: Abigail Abesamis Demarest

8. Stouffer’s Bites, $4.99-$5.99 for 12 ounces

My ultimate favorite from this month’s batch of groceries? These bite-sized versions of Stouffer’s frozen entrées (available in Classic Lasagna, Bacon & White Cheddar Mac, and Chicken Pot Pie). The Classic Lasagna Bites have little wavy lasagna noodles in them, and the Chicken Pot Pie Bites (a surprise winner) had that flaky crust and creamy gravy of a classic chicken pot pie. I’m getting hungry just thinking about them again.

Find: Stouffer’s Bites are available at select grocery and mass merchandise stores including Giant Eagle, Food Lion, Meijer, and Hannaford.

Credit: Abigail Abesamis Demarest

9. Lifeway Kefir Coconut Honey, $4.99 for 32 ounces at Whole Foods Market

This tart and pleasantly tangy cultured milk smoothie is flavorful enough to enjoy on its own, however it is also delicious with the chocolate hazelnut granola from Purely Elizabeth (see #3!). It contains 12 live and active probiotic cultures, and the product label notes that fermentation keeps the kefir fresh until the expiration date stamped on the bottle, regardless of when it’s opened. Mine is good until October, but will likely be consumed way before then.

Find: Lifeway Kefir Coconut Honey is available at Whole Foods Market.

Credit: Abigail Abesamis Demarest

10. Kite Hill Plant-Based Butter Alternative, $5.99 for 8 ounces at Target

Kite Hill was one of the first dairy-free yogurts I tried and remains one of my favorites, so I was excited to hear about and try their new vegan butter, made with cultured almond milk, sunflower oil, and coconut oil. It spreads smoothly over toast and can also be used for cooking and baking.

Buy: Kite Hill Plant-Based Butter Alternative, $5.99 for 8 ounces at Target.

Have you found any great new groceries this month? Tell us about them in the comments below!