Netflix breakout hit To All the Boys I've Loved Before launched the internet's collective crush on Noah Centineo, but the movie had one more surprising side effect that no one could have predicted: Yakult yogurt enjoyed a spike in sales.
Even if you don't know the name of the fermented skim milk smoothie — which was created in Japan in the '30s and made its way to America in 1999 — you'll almost certainly recognize the packaging. Yakult comes in a squat white plastic bottle, with a red foil top. Only the most keen-eyed viewers will be able to catch the shot of Centineo's character, Peter Kavinsky, taking a quick sip of Yakult while driving.
Although Yakult is never specifically mentioned in the movie — it's simply called a "Korean yogurt smoothie" — Bloomberg reports that audiences noticed that signature red foil top and began chattering about it on Twitter. Mark Bachman, who works for a company that researches the relationship between brands and social media, says that Yakult's "mention frequency" spiked after the movie's premiere. Fans did way more than talk, though: Yakult's stock (which had been dropping this year) jumped 2.6 percent since August 17.
It might be tempting to dismiss To All the Boys I've Loved Before as a light-hearted rom-com, but the renewed interest in Yakult proves that its fans have power. All it took to make fermented milk cool again was a couple of seconds in the hands of Peter Kavinksy. We've seen it before: After Stranger Things came out, Eggo Waffles experienced a sales boom.
Dispatches from Twitter report that Yakult is actually out of stock at some grocery stores, and it's also currently not available on Amazon. So, not only did To All the Boys I've Loved Before renew our faith in the power of love, but it also may have encouraged more people to drink probiotics.
You heard it here first: Watching Netflix officially has health benefits.