Netflix’s Newest Reality Baking Series Is Based on This Viral Food Trend

published Mar 8, 2022
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Is it Cake? S1. April Julian of Is it Cake? S1. Cr. Courtesy of Netflix © 2022
Credit: atrick Wymore/Netflix

Over the last few years we’ve seen a big uptick in baking content on social media. While on one side we had the rather wholesome sourdough trend, there was also a rather comical fascination that took center stage: the “Is it cake?” phenomenon (where people presented random photos of things like sleeping puppies and trays of fried chicken, asking “Is it cake?” And sometimes, it actually was.

Thanks to that concept (and the world’s thirst to capitalize on trends made popular on social media), Netflix is delivering a new reality baking series, aptly named Is It Cake? — which is of course, like no other baking competition we’ve seen before. And while the idea is one we’ve already seen on social media, Netflix always finds a way to take it up just a notch.

In this series, bakers compete against each other, creating cakes that look nothing like cake, but actually real objects that you see or eat every day. Be it a bowling ball or a cheeseburger, the competitors are tasked with creating realistic objects that could (or could not be!) cake.

“I have been in a lot of cake competitions, and I always like to win,” one contestant is shown saying in the trailer. “What I do is the weirdest thing in the world … there are people saving lives, and I am making cake look like other things.” Sounds like a good deal to me! Although, chances are fans of The Great British Baking Show would be absolutely scandalized.

Is It Cake? will be hosted by Mikey Day of Saturday Night Live and will see a host of celebrity judges including Karamo Brown, Loni Love, Michael Yo, Bobby Moynihan, Fortune Feimster, Rebecca Black, and more with a premiere date of March 18 only on Netflix.