42 Home & Grocery Brands Founded by Moms

updated May 8, 2023
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Colorful graphic of products from mom-owned businesses
Credit: Clockwise from top left: Jungalow, Glee Gum, Anthropologie, Lunchskins, Coolhaus

As I write this, my daughter is standing precariously on her highchair while I squawk on repeat: Please get down from there, Hazel!). With closed eyes and a big grin running across her lips, she’s dramatically air-conducting the theme song to Llama Llama, which is blaring out of the television across the room. It’s loud and maybe a little dangerous, but also absolutely joyful. As a working single mom, I understand the well-known proverb “necessity is the mother of invention” pretty well. And I love a good deep dive into the world of mompreneurs and all their inventions.

With Mother’s Day around the corner, it’s a great time to check out some of the brands, businesses, and empires that fearless, talented mothers have made (and continue to make!) in the home and grocery spaces. Because, let’s be real, sometimes, I find it hard to balance just making dinner and keeping a toddler safe. Again, Hazel, PLEASE sit down in your highchair!


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East Fork
was $162.00

East Fork Pottery was founded by Alex Matisse, Connie Matisse, and John Vigeland. In addition to making great pottery, Alex and Connie also happen to be parents to some cute kids! The pottery has a loyal following and tends to sell out, and new colors are introduced fairly often, so be ready.

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Zoe Zilian and her husband, James, produce some of the most elegant use-it-any-and-all-the-time kitchen and tabletop pottery out there. Their iconic white stoneware pottery is hand thrown in Vermont and most of the pieces are oven, microwave, and dishwasher-safe (that particular fact was my first clue this brand was mom-owned). Each item delivers in both form and function with practical and gorgeous plates, bowls, mugs, vases, crocks —you name it.

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Rifle Paper Co.

The uber-popular greeting cards might be the first things that come to mind when you think about Rifle Paper Co., but the brand is also home to some pretty awesome kitchen accessories. Anna Bond, a former freelance illustrator and mom to three boys, founded and owns Rifle Paper Co. with her husband, Nathan. In addition to their fabulous stationery, check out their kitchen towels, recipe tins, weekly meal planners, and insulated drinkware.

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was $98.00

Nana Quagraine, founder of 54Kibo, was inspired to start the contemporary African design brand after the birth of her twins. While hosting a Ghanian Naming Ceremony with her husband in Brooklyn, New York, she felt “a sense of urgency to create 54kibo, to share the beauty of the African diaspora with my children and the world.”

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The Black Home

Neffi Walker is a mother of five, business owner, and the principal designer of The Black Home. She uses daring pops of color against dark tones and approaches design in an ultra-modern way. The brushed gold dipped flatware is nothing short of divine, but also of note are the sleek hand-poured candles made with a soy and coconut wax blend.

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Justina Blakeney is a design legend known for her boho aesthetic and dedication to helping you “bring the good vibes home.” In addition to creating her own original designs, she curates a creative collection of goods from around the world on her Jungalow site, with a special focus on showcasing art from an international group of female artists.

Kids’ Tabletop

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Mushie Feigenson and her husband Levi sell simple yet stylish children’s dinnerware. Designed in Sweden and Houston, Texas, Mushie’s dinnerware is dishwasher- and microwave-safe, and while the silicone pieces are stain-resistant and super easy to clean, too.

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Why should adults get to have the fancy glasses? Oh, right, because kids spill and break everything. Luckily, Lindsey Laurain, a mother (who had three boys under age 3 at one point), inventor, and founder of EZPZ made something awesome so even the tiniest guests can clink their glasses in a table-wide cheers!. My daughter used this silicone non-slip-non-tip cup when she was transitioning away from bottles; now, it’s her mocktail glass for sparkling water and juice.

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Robin Oloyede, the founder and CEO of Colorfull Plates, started her melamine plate company to keep kids excited about mealtime. While looking for an astronaut-themed plate for her son, Oloyede was met with a lack of representation of brown-skinned scientists, athletes, and other role models. So, she set out to create a tableware company “with diverse characters that portray children seeing themselves doing things they imagine.”

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Samantha Barnes, former middle school teacher, mom of two, and founder of Raddish, knows how to engage and educate kiddos about food and cooking from an early age. Each monthly cooking kit includes kid-friendly recipes, kitchen tools, grocery lists, skill cards, and other fun cooking club collectibles. As Barnes says, “The kitchen is the tastiest place to learn.”

Kitchen Gear & Storage

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House of Noa

After Elizabeth Granados had her daughter, she found herself needing a soft, non-toxic, easy-to-wipe rug to fit into her new-mom life. So, she started House of Noa, a “high-function meets high-fashion” home decor business. The designer behind the brand’s popular Little Nomad mat, Sophia Vincent Guy, is also a mom of two! In addition to being underfoot with play and kitchen mats, House of Noa has moved up to the tabletop with place mats.

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Cravings by Chrissy Teigen

Mom, model, author, entrepreneur … what does Chrissy Teigen not do? She now has her own line of cookware that is both beautiful and functional, not to mention some gem-status cookbooks.

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The founder of Kitchn’s all-time favorite spatula company, Samantha Rose, sure did Get It Right with the design of her nonstick, silicone, high-heat-resistant essential GIR line. She’s now got more than 50 products, a sister coffee brand, and three kids! If you find yourself cooking or baking with a little sous, check out the very kid-friendly mini spatula.

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Sarah Kaeck, founder of Bee’s Wrap, found a sustainable, natural way to store food and cut back on single-use plastic. And the patterns are beautiful to boot! The beeswax coated cotton wraps (a favorite of Kitchn’s) come in pre-cut sizes, rolls, and sandwich wraps with tie closures.

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Catherine Choi founded SoYoung, her adult and kids’ lifestyle brand, after overcoming a serious heroin addiction and becoming a mother. Her super-chic lunch poche bags come in classy patterns that should really also come in the form of dresses. SoYoung also makes the prettiest ice packs I’ve ever seen (who would have thought an ice pack could be this stylish?).

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Melissa Kieling started PackIt when she became a single mom of three. Inspired by complaints of warm blueberries in her kids’ school lunches, she set out to make a lunch bag with freezable gel built into its lining; this pursuit grew into a $14 million business! There are grownup iterations of the PackIt technology now, too. Check out the picnic coolers, too.

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Kat Nouri also had an a-ha moment while packing her kids’ lunch after she realized that she could make a better, completely reusable zip-top bag. A portion of each Stasher sale goes to a nonprofit dedicated to environmental preservation and rehabilitation. These silicone bags are heavy-duty, airtight, dishwasher-safe, freezer-friendly, microwave-ready, and some of them even stand up for easy filling.

8 / 8

Okay, here’s one more food storage bag solution. Kirsten Quigley’s eco-friendly brand, Lunchskins, offers more plastic alternatives to the common lunch-packing quandary. Quigley brings both reusable and single-use, yet planet-friendly options to the market with her sealable paper sandwich bags and food-safe fabric Lunchskins.


1 / 5

Emily Fischer, the founder and soap maker from Flat Point Farm, makes liquid and bar soap, as well as hand cream, all from raw goat’s milk. I personally think it’s the best soap around, and it’s actually the ONLY soap I buy for my household. Fischer is a third-generation farmer on Martha’s Vineyard island and mother to two amazing boys (who actually taught me how to milk a goat during a past visit to the farm). Everyone in the family is involved in the soap-making process from hand-milking and feeding the goats to hand-crafting the soap in their solar-powered studio.

2 / 5

Sandee Ferman and her daughter Callie Milford created this vegan body and home care company to help folks “live a cleaner, greener lifestyle.” The biodegradable, concentrated solid dishwashing soap can actually be used for all over the home!

3 / 5

Sarah Paiji Yoo, co-founder and CEO of Blueland, set out to make eco-friendly cleaning supplies while drastically reducing packaging. When she became a new mom, Yoo set out on a mission to “make being eco easy with innovative products in reusable packaging that are convenient, effective, and affordable.” The general idea is that you can buy one bottle and refill it as needed with nothing more than Blueland’s cleaning tablets and tap water.

4 / 5
Good Vibes Clean

When Ymani Efunyale’s 2-year-old son had an asthma attack brought on by exposure to a household cleaning product, she decided to make a plant-based brand of all-purpose cleaners that would be effective, safe, and non-toxic. She also wanted to add non-traditional scents like Frankincense and Myrrh, Sandalwood, and Ocean Fresh to her Good Vibes Clean products because, as it says on the bottle, “Who Says Your Clean Has to Smell Like Lemons”?

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It’s all hands on deck at Jennifer Zamudio’s shop in Coastal Georgia. Even her kids help out cutting tags and stamping bags at Dot & Army, which stocks sustainable everyday goods like cloth “unpaper towels” and hand-made scrubbies.


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Gail Becker has two sons with celiac disease — an autoimmune disease that makes people unable to process gluten. After trying — and failing — to make her kids a homemade gluten-free pizza crust, she quit her day job and dove head first into creating a business that could reliably produce great gluten-free, cauliflower-based, comfort foods.

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Fond Bone Broth founder Alysa Seeland turned to bone broth when she needed to focus on wellness and alleviate digestive issues so she could be healthy enough to take care of her four sons. Her line of artisan bone broths come in eight different flavors and are blended to be good enough to sip.

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Zach & Zoe Sweet Bee Farm

Summer and Kam Johnson founded their honey business after researching ways to combat their son’s serious seasonal allergies. After discovering that immunotherapy with local, raw honey significantly helped with Zach’s allergies, the couple (along with their two children) took the life-changing plunge to become full-time beekeepers.

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Arsha Jones, a Washington, D.C.-native, started Capital City Mambo Sauce with her husband, Charles, when they moved to the Maryland suburbs. She wanted to give her family “a real taste of D.C.,” so she made her own version of the sweet, sticky, tangy regional Mambo sauce and eventually, that recipe grew into a family-owned company.

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Not Just

Moms Catherine Smart and Jacqueline Grady Smith bonded over juggling life, kids, busy schedules, and “facing the Sunday scaries in the grocery line” trying to find quick yet delicious solutions to the familiar what’s-for-dinner-panic. They describe their meal-starting staples (like salad dressings, pestos, and sauces) as “your pantry’s secret weapon.”

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Curio Spice

When spice maker and owner of Curio Spice Co. Claire Cheney was a kid, she used to forage in the forest and grow herbs on a tiny plot in rural Maine each summer. Fast forward a couple decades, she’s now a mom running a benefit corporation out of Cambridge, Massachusetts that specialize in hard-to-find spices and signature spice blends.

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Backyard Garlic

After working together on an elementary school garden project, moms Rebecca Hennessy and Margaret Witham wanted to start a food business. And after a fortuitous run-in with “The Garlic Guy” (Don Womack) at a New Hampshire Farm and Food Conference, an idea took root: a garlic business!

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Poorvi Patodia, founder and CEO of Biena Snacks, had a vision to bring the nutrient-rich chickpeas from her childhood to American snacking culture. As a busy mom of two, she wanted something packed with protein and fiber to fuel both her kids and herself as she bustled through the day. Starting with Roasted Chickpea Snacks and then branching out to Chickpea and Keto Puffs, Biena Snacks hits the plant-protein-on-the-go bullseye.

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Sarah Clarke, founder of Freeyumm, was tired of seeing her son being left out of social snack time because of his food sensitivities. So, she got a dedicated bakery and started producing snacks totally free of the top nine allergens. The foundation of the company is making delicious food inclusive and safe.

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Thrive Market

Denise Woodard was also inspired by her child’s severe food allergy diagnosis. She started Partake Foods, a line of cookies and baking mixes that are free of GMOs, preservatives, artificial flavors, and the top allergens. Crunchy-cookie-lover? More of a soft-baked snacker? Partake gives you both options, while also being vegan and gluten-free!

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This mother-daughter-owned company was born out of a battle against cancer. Amelia Kirchoff developed the Macrobar in her home kitchen while fighting breast cancer. After winning the fight, Amelia and her daughter, Jola, made their bars a business and set out to spread the plant-based nutrition love.

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Bubble Goods

When Julia Collins realized she was going to be a mom, she did some brainstorming around how to make the world a little better for her tiny human. This led her to create Moonshot Snacks and make climate-friendly snacks while helping other food companies do the same.

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Snack time isn’t always salty and crunchy — sometimes it’s sweet and chewy. When Deborah Schimberg was traveling in Northern Guatemala with her family back in 1992, she learned a whole lot about chicle-production. Chicle, the sap of the sapodilla trees, used to be the basis of the entire chewing gum industry before synthetic resins took over in the 1940s. Schimberg made her own chewing gum company in the U.S. committed to providing a sustainable source of income for chicle-producing communities abroad.

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Play in Choc

Maya Simler is a London-based chocolate-lover and mom of two boys. Convinced that “sweet does not have to mean unhealthy,” she and her husband, Dominic, set out to make dairy-free, nut-free, plastic-free, organic chocolate without refined sugar. Their company, Play in Choc, makes some of the MOST FUN sweet treats around (yes, there are chocolates AND toys in each playful ToyChoc box).

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Seattle Chocolate

Entrepreneur and mother, Jean Thompson, stepped up as owner and CEO of Seattle Chocolate Company after the original factory and company structure was destroyed by an earthquake. Thompson brought a fresh new look and energy to the business — as well as a whole new brand, jcoco chocolate.

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Natasha Case and Freya Estreller started the very cool (get it?) mom-owned business, Coolhaus in 2009. Now, they’re well-known for their fun-flavored ice cream pints and sammies, along with dairy-free options. Just writing about this made me get up and run to the freezer to grab some!


1 / 3
Handley Cellars

The magic behind Handley Cellars is a mother-daughter team. Milla Handley and her daughter, Lulu McClellan, operate their winery in California’s Mendocino County with the mission to make wines that “reflect the soil and climate in which they were grown.” They have certified organic vineyards and pay extra attention to minimizing their environmental impact while maximizing employee workplace health.

2 / 3
Amplify Wines

Marlen Porter and her husband, Cameron, have a little boy named Miles, and they own and operate Amplify Wines. The wife-husband team bottled up their shared love of music and vino with their native-yeast-fermented line of wines.

3 / 3
Gonzales Wine Company

Cristina Gonzales is an Oregon-based mama who owns Gonzales Wine, making “ethical, natural, and equitable wines in the Pacific Northwest.” Support the Latina-owned business by the bottle or through their Gonzales Wine Club.

Of course this list is just a starting point. Add more of your favorites in the comments below!