Milo Ventimiglia Tells “This Is Us” Fans to Forgive Crock-Pot in New Super Bowl Ad

Laura Schocker
Laura SchockerEditor-in-Chief
Laura Schocker is an editor, writer, and homebody with more than a decade of experience in lifestyle and digital journalism. Before Apartment Therapy, she worked as the digital director at Real Simple and the executive healthy living editor at The Huffington Post. Her writing has also appeared in Conde Nast Traveler, BBC.com, Prevention, TheBump.com, and TheNest.com, among others. Laura is a three-time Webby winner and was chosen as one of Folio's Top Women in Media. She has a bachelor's and master's degree in Magazine Journalism from Northwestern University's Medill School of Journalism. She lives in NYC's Upper West Side with her husband, daughter, and two plants.
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published Feb 4, 2018
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Warning: This post contains major spoilers for the current season of This Is Us (proceed at your own risk)!

Sunday is the big moment the whole country has been waiting for. No, no, not the Super Bowl — afterward, when we finally find out if Jack really died in the fire that began at the end of the last episode. Of course, one party who’s likely invested in the outcome is Crock-Pot because an old version of the appliance with a faulty switch is what set the blaze off after the Super Bowl in the first place (and also set Twitter ablaze right after).

But in an early Super Bowl (natch) promo posted on the show’s official Twitter account Saturday morning, Milo Ventimiglia, the actor who plays Jack, says it’s time to come together and forgive Crock-Pot. He talks about how the “big game” is a chance to gather with friends and family — but that can be hard in 2018 when the country is so divided. “This year, I think we should all take a deep breath, find the ability to forgive, and remind ourselves that there is no difference so great that we can’t overcome it,” he says as the camera slowly pans over to him scooping some chili out of a Crock-Pot (too soon).

The company took a lot of heat on social media after the last episode aired, with some people saying they were throwing their appliances out for good (and would never forgive Crock-Pot for breaking their hearts and sealing the fate of the Pearson patriarch). Series creator Dan Fogelman even jumped into the Twitter fray to say: “Taking a moment to remind everyone that it was a 20 year old fictional crockpot with an already funky switch? Let’s not just lump all those lovely hardworking crockpots together.”

Crock-Pot defended itself in a statement (check it out in full here), saying “Crock-Pot understands the concerns brought up by last night’s episode of This Is Us, and we too are heartbroken by the latest development in Jack’s storyline. However, it is important that our consumers understand and have confidence that all Crock-Pot slow cookers exceed all internal testing protocols and all applicable industry safety standards and regulations as verified by independent third-party testing labs.”

The new commercial ends with #crockpotisinnocent. But what we want to know is, are they still trying to exonerate the modern-day, real-life Crock-Pot with an apology tour — or is this a hint that an epic plot twist is coming Sunday night? You can find out by watching the latest This Is Us after the Super Bowl.

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