Miller Lite’s Beer-Infused Charcoal Is This Summer’s Next Big Hit

With Memorial Day just a few days away, that means it’s almost officially cookout season, too. During the summer, many families gather to celebrate Father’s Day, graduations, Fourth of July, and more by grilling classic dishes like chicken, hotdogs, steak, and more. Charcoal grilling advocates will tell you that the right charcoal is key to bringing out the right flavors when barbecuing food because it infuses more flavor into the dish. In response to this concept, charcoal brands like Kingsford began offering charcoal briquets infused with flavors like cumin chili and garlic onion paprika. 

Now, one of the top beer companies, Miller Lite, is jumping into the charcoal business with the release of their game-changing “Beercoal.” The beer-infused charcoal is made with real Miller Lite beer that’s reduced to concentrate and then used to coat the briquet. Once it’s burned, the Beercoal gives whatever you’re grilling a smoky beer flavor. And, in my opinion, that’s a pretty great flavor pairing.

With Miller Lite being a favorite in the beer market, I can almost bet this item will sell out quickly. So, be sure to visit MillerLiteBeercoal.com to buy your 4-pound bag of Beercoal for just $11.99 (plus shipping, of course).

Beercoal not the thing to pique your interest? The brand has other branded drops happening online through May 27, too. And while we don’t quite know what that entails, if you love surprises, keep your eyes peeled.