Martha Stewart Is Releasing a New Wine with 19 Crimes
Martha Stewart is one busy woman. From hopping on flights with pans of her garden vegetable frittata to film this season’s Puppy Bowl to teaching other celebrities how to pickle vegetables, there’s truly nothing that you can’t count on her to do. Now, the American businesswoman and lifestyle entrepreneur joins her BFF and co-star Snoop Dogg as she becomes the latest celebrity to have her face on a bottle of 19 Crimes wine.
19 Crimes — whose name refers to the list of crimes used to exile Britain convicts from Britain to Australia back in 1787 — has partnered with Martha on the brand’s first California chardonnay, Martha’s Chard. The brand debuted in 2012 and has grown a cult following ever since, thanks partly to the lineup’s accessible price point and eye-catching augmented reality labels that bring the bottles to life.
The site has very little information on what to expect from the wine as far as tasting notes are concerned, but it does detail why this partnership makes sense. “19 Crimes tells the true story of heroes who beat the odds and overcame adversity to become folk heroes. This spirit lives on today through innovators like Martha Stewart, a self-made icon who built a domestic empire.”
Martha’s Chard will debut in California before its wide release on February 1 with a suggested retail price of $11.99 per 750-milliliter bottle. And chances are, she’ll have it in plenty stock at her new restaurant this spring.