Martha Stewart Heads to Costco

(Image credit: Apartment Therapy)

Like Paul Newman and Prince Charles before her, Martha Stewart will launch her own grocery line next year. New York Times ponders this “fastidious reach” and, like us, ponders just what Martha-Costco will peddle:

For now, the most tantalizing question — what exactly Ms. Stewart will cook up for Costco — remains unanswered. Executives at both Martha Stewart Living and Costco said they were still in the testing and tasting phase of their collaboration and had not yet chosen products for the new line.

Based on what Martha Stewart Living executives have said before, the company is expected to favor prepared foods (think of nine-layer lasagna), rather than everyday commodities like a pie crust.


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