Martha Stewart Heads to Costco
For now, the most tantalizing question — what exactly Ms. Stewart will cook up for Costco — remains unanswered. Executives at both Martha Stewart Living and Costco said they were still in the testing and tasting phase of their collaboration and had not yet chosen products for the new line.
Based on what Martha Stewart Living executives have said before, the company is expected to favor prepared foods (think of nine-layer lasagna), rather than everyday commodities like a pie crust.
Originally published May 4, 2007