I Tried the Super-Trendy Cereal That’s All Over Instagram to Find Out If It’s Worth the Hype (and Price Tag)

published May 31, 2021
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Post Image
Credit: Lauren Masur

I’ve fallen victim to many an Instagram ad before, but up until now I managed to avoid the Siren Song of Magic Spoon Grain-Free (keto-friendly) Cereal. Over the past year, pretty much every influencer that I follow, and every podcast that I listen to, has promoted Magic Spoon spon-con, and while they were most certainly selling the stuff, I resisted. Until I couldn’t any longer.

The boxes are just so pretty! And does a serving really contain 0 grams of sugar? Just 4 net carbs? Up to 14 grams of protein? I mean, what kind of cereal IS this? I needed answers. And so I got myself a variety pack.

Buy: Magic Spoon 4-Flavor Variety Pack, $43.99 on Amazon

Credit: Lauren Masur

According to Magic Spoon, the average American eats 100 bowls of cereal a year — often the kind that’s loaded with sugar and not much else. “Why did we grow up, but our cereal didn’t?” the brand asks customers.

As with most sponsored content, I brought to the table a hefty dose of skepticism when diving into my Variety Pack, which contained four of the brand’s most popular flavors: Cocoa, Peanut Butter, Frosted, and Fruity. (There are more flavors to try too!) The pack costs $39 for 4 boxes directly from the Magic Spoon website — that’s no small fee. While not much of a consolation, if you subscribe to receive boxes regularly, you’ll save 10 percent. If you buy it on Amazon, the variety pack costs $43.99.

Credit: Lauren Masur

How Did Magic Spoon Cereals Taste?

“You mean to tell me that these Fr**t L**ps are good for me? Because these are good.”

“These smell like the kind of cereal my mom never let me buy.”

“This one tastes like a slice of cake.”

“If you mix Peanut Butter and Cocoa, you get peanut butter cup cereal.”

As you can see from the above quotes, Magic Spoon is legit good. Although there’s no sugar, these have a marked sweetness, thanks to the addition of monk fruit and allulose (but no icky aftertaste).

Magic Spoon also boasts that each box of cereal contains more protein than a dozen eggs. The source? Whey protein isolate and casein. Thanks to the 13 or 14 grams per bowl, this cereal actually kept me full from breakfast to lunchtime. (For the rest of the ingredients, check out each flavor here.) One small note: After I finished a bowl, I noticed that some cereal weirdly got stuck in my back molars. (And I wasn’t the only person with this observation.)

Credit: Lauren Masur

Overall, the Magic Spoon experience is pretty darn delightful. Each box has a game on the back (like the boxes you used to eat when you were a kid), and the Mad Libs ones legitimately made me laugh out loud.

The only hitch here is the price tag. At $10 a box, this isn’t a cereal I’m going to buy on a regular basis, by any means, but I can see myself springing for a Variety Pack for special mornings. That being said, if you are a cereal-lover with any dietary restrictions and preferences (i.e., you’re gluten-free or keto), then this stuff might just be your new best friend.

Have you tried Magic Spoon?