Lucky Charms Kicks Off St. Patrick’s Day with New Collaborations with Morphe Makeup, Crocs, and More

There seems to be no better time than St. Patrick’s Day to celebrate all things green and lucky, and Lucky Charms is the perfect nostalgic symbol of this occasion. Whether buying super-sized marshmallows or mixing up a batch of Lucky Charms Marshmallow Bites, there’s no denying that the brand has created a great way to set the mood for the big day. 

Now, however, the brand is rolling out an onslaught of Lucky Charms collaborations to deliver more opportunities than ever to have rainbows and clovers around you this holiday. And, of course, the list of collaborations kick off with a new cereal.

Sometimes, the best part of having a fun cereal for breakfast is how the cereal will flavor the milk. The sweetness of the contents of the bowl will change the taste of the milk, making your cereal milk just one more sweet thing to enjoy. That’s why the new limited-edition Lucky Charms Green Milk Turn Cereal ($4.73), is truly magical, as the clover marshmallow charms turn milk green — making everything feel extra holiday-appropriate. 

But not all Lucky Charms are the kind we eat. Some can be worn. For a limited time only, makeup fans can grab the new Lucky Charms makeup from Morphe, composed of rainbow shades and infused with marshmallow scents. Whether you go for an eyeshadow palette, fun eyeliner pencils, or just a new brush set, it’ll brighten the mood, before you even start dolling up your face.

Speaking of wearing a mood, there’s fun limited-edition Classic Lucky Charms Clogs and Jibbitz from Crocs, which are undeniably festive thanks to tons of personalization options and embellishments, some in the form of Lucky Charms Jibbitz. These will be available starting March 11 from Crocs.

And don’t think the brand is stopping there. There’s also Lucky’s new book, The Magic Inside, which was written to teach kids how Lucky discovered and learned about his magic. But if you dig a little deeper, it’s a sweet way for children (the book is recommended for intermediate readers), to learn to appreciate the features that make them unique. There’s a free digital version of the book at luckycharmskids.com, but the print version can be bought at luckycharms.com/shop.

Finally, when it’s time for dessert, Cold Stone Creamery is offering a seasonal Ice Cream at the End of the Rainbow, which includes Lucky Charms-flavored ice cream topped with whipped topping, gold glitter, and Lucky Charms marshmallows served in green waffle cones and bowls until March 31.

One thing is certain: For those who appreciate having Lucky Charms in their life, there’s lots of options to enjoy right now.