Big Lucky Charms Marshmallows Are Coming to a Grocery Store Near You

updated Aug 12, 2019
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Credit: Lucky Charms

It’s no secret that the best part of Lucky Charms cereal is the tiny marshmallows: they add the color, the flavor, and, most importantly, the sugar to the meal. But if we’re being honest with ourselves, as much as we love the brilliantly hued little gems, they’re a little small for the kind of hardcore snacking we’d love to do with them.

Thankfully, if all you’ve ever dreamed of is those green clovers, yellow stars, blue moons, and pink hearts in adult-sized portions, your time has arrived. It turns out that General Mills (and thus Lucky Charms) has partnered with Kraft Heinz (which makes Jet-Puffed marshmallows) to produce a killer crossover product: the real treasure at the end of the rainbow.

Astute observers will notice a few things: one is that these will be Jet-Puffed marshmallows, so think big and soft (and, if you ask us, just about perfect for extremely Instagrammable s’mores), rather than small and chalky. The other is that there are no rainbows (arguably the best marshmallow in the box) or horseshoes. 

While Lucky Charms itself has mostly just posted Instagrams of the product and not said a ton about it, talked to a Kraft Heinz spokesperson who said that the marshmallows have already begun rolling out to major grocery stores across the country and should be available everywhere by next month.

But perhaps the best part is that unlike so many amazing but slightly gimmicky roll-outs of cool crossover brands we see, this isn’t a limited release: These giant Lucky Charms marshmallows should be on grocery store shelves for as long as we’re craving them. Which could be for a while, given that each seven-ounce bag will set you back only $1.50. That’s as good as finding a pot of gold(en marshmallows) at the end of the rainbow.