This isn't the first time we've seen food-as-Pantone-chips (remember these cute Pantone tarts?) but it's still fun to see what designers come up with. The latest version from Minneapolis-based art director David Schwen offers a twist on the meme by combining commonly paired foods, instead of colors! Schwen started a hashtag #pantonepairings on Instagram to share his creations:
As Mr. Schwen said about the project:
As a designer, you're constantly picking color chips and pairing them up with one another. A while back I had an idea of making Pantone chips out of real household objects--sponges, cardboard, and the like. But while I was finishing up a poster design, I had taped two Pantone chips together to see how they looked next to one another. Instantly I thought of how people pair food together, and that was that. Pantone pairings.
Fun! The strawberries and chocolate is my favorite.
(Images: David Schwen)