Lidl Announces Locations of First 9 Grocery Stores in the U.S.

Susmita Baral
Susmita Baral
Susmita Baral is New York City-based multimedia journalist covering food, culture, technology, health and science.
published May 30, 2017
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American shoppers will soon be able to peruse the aisles of a popular European grocery chain called Lidl in nine different locations in the country. Earlier this month, the supermarket

announced

The first nine Lidl grocery stores will be in the following locations:

  • Virginia (Hampton and Virginia Beach)
  • North Carolina (Kinston, Greenville, Sanford, Rocky Mount, and Winston-Salem)
  • South Carolina (Spartanburg and Greenville)

Eleven other stores will pop up throughout the summer — Kinston, NC; Wilson, NC; Havelock, NC; Rockingham, NC; Wake Forest, NC; Culpeper, VA; Chesapeake, VA; Norfolk, VA; Newport News, VA, Richmond, VA; and North Chesterfield, VA — and the company has plans to further expand the brand stateside.

“We cannot wait to open our first U.S. stores and introduce customers to grocery shopping refreshed, retooled, and rethought to make life better,” says Brendan Proctor, President and CEO of Lidl U.S. in a statement. “Our mission every day is to deliver our customers less complexity, lower prices, better choices, and greater confidence.”

Lidl — pronounced lee-dil — is known for its high-quality offerings for an affordable price, similar to grocery chains like Trader Joe’s and Aldi. In the U.S., 85 percent of their retailed products will be made in America and 95 percent will be their own in-house brand.

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Grocery Shopping