Lexus Created a Sriracha-Themed Luxury Car and It’s So Spicy
It’s not news that Sriracha has expanded its humble hot sauce into a lifestyle brand in recent years. The fan favorite can be seen on T-shirts, Halloween costumes, and even adult and baby onesies. But Lexus may take the cake for going all out on the Sriracha obsession with their new Sriracha IS concept car.
That’s right — it’s a hot sauce-themed luxury car. Painted in Sriracha red with signature green accents, Lexus claims to have manufactured “the hottest Lexus IS EVER.” While most of the Sriracha integration is symbolic, such as the temperature settings that go from Cool to Sriracha and famous rooster logo integration wherever possible, the car actually comes with a key fob that dispenses Sriracha with an “emergency chili button” and a whopping 43 bottles of Sriracha in the trunk.
In case you need to see it for yourself to believe it, the car is on display at the Los Angeles Auto Show from November 18 to 27.