Kroger Shares the Top 10 Trending Foods of 2020 — And No, Flour Was Not on the List

updated Feb 24, 2021
We independently select these products—if you buy from one of our links, we may earn a commission. All prices were accurate at the time of publishing.
Post Image
Credit: Eric Glenn / Shutterstock

In 2020, spending more time at home encouraged people to not only cook more, but also to branch out from their usual slate of foods. There was much ink spilled throughout the year about the trends that permeated social media (hello, banana bread), but one large grocer took to the numbers to see just where the biggest changes in America’s supermarket habits showed up. As reported in Progressive Grocer, Kroger (which includes more than a dozen other stores like Fred Meyer, Harris Teeter, and Ralphs) released its list of the top trending foods of 2020 — the ones with the biggest sales growth, year over year, from 2019. 

Kroger’s Top 10 Trending Foods for 2020

  1. Zero-Calorie Soft Drinks
  2. Four-Cheese Mexican Blend Shredded Cheese
  3. Flavored Potato Chips (Hot & Spicy, Regional Flavors, and Meal-Inspired Varieties)
  4. Sauvignon Blanc Wine
  5. Heavy Whipping Cream
  6. Fresh Burger Patties
  7. Artisan Breads and Restaurant-Style Buns
  8. Bulk Individual Coffee Pods (96-Count)
  9. Party-Size Bags of Variety Chocolate
  10. Black Forest Ham

Surprisingly, the big growth didn’t happen in flour or even yeast — in fact, number seven on the list is artisan breads and restaurant-style buns. The same pattern, that people weren’t actually cooking or baking more in the ways the online trends seemed to imply, repeated all over the list. Easy-to-grab snacks and drinks dominated the list. Bulk individual coffee pods, party-size bags of variety of chocolate, zero-calorie soft drinks, and flavored potato chips all showed up. Black forest ham at number 10, along with the aforementioned buns, seems like it could stem from a change in lunch habits.

Some of the other items on the list show off people’s need for comfort through food and drink, though, including both the potato chips and the chocolates mentioned above, as well as the heavy whipping cream, sauvignon blanc, and four-cheese Mexican blend of shredded cheese.

That comfort, says Kroger in their predictions based on last year’s trends, is a big part of what they expect to see customers coming for this year — along with keto foods.