Kroger Is Releasing Its Own Line of Plant-Based Products This Fall

Good news, veggie-lovers! Kroger is launching a whole line of meatless products to satisfy those who are on a plant-based diet. Demand for meatless products is high, and brands and fast food chains alike are hopping on the plant-based bandwagon to appeal to a wider range of customers. 

Kroger has announced that they are launching a line of plant-based foods to sell in stores. These include pasta sauces, “deli cuts,” “ground meat,” plant-based patties, “cream cheese,” and “sour cream,” to name a few, and they’ll be under the name Simple Truth. And you can get your hands on these goods SOON — they’re coming to stores this fall. 

The first locations to try them out include 60 stores throughout Illinois, Indiana, and Colorado, but they’ll be available everywhere by 2020. And when you go to find them, look for them in the meat and dairy aisles. They plan on intentionally setting them right next to beef patties and pork sausages, rather than keeping them separate where they might go unrecognized. 

At the Good Food Conference that took place in San Francisco, the VP of Kroger brands, Gil Phipps, said, “Kroger is at the intersection of plant-based curiosity and culinary innovation.” He continued to discuss the Kroger clientele and said they “are really open right now to exploring plant-based alternatives, and we’re responding with our new collection.” 

And who can argue with that? So if you’re excited, you’re in for a treat by the end of this year! In the meantime, enjoy other plant-based foods, like The Impossible Burger, Beyond Meat, and other competitors who are making a splash and turning carnivores into plant-eaters overnight.