Kraft Mayo Is Releasing a Line of Limited-Edition Juicy Couture Tracksuits, and 2000s Me Is in a Frenzy

Cheryl Fenton
Cheryl Fenton
An editor once called her “the kitchen sink writer." Translation - Boston-based freelancer Cheryl Fenton can write about anything, including the kitchen sink (peep her interior design pieces). Her bylines run the gamut from dailies like USAToday and the Boston Globe to monthly pubs including Whole Foods, Women's Health & Fitness, and Cooking Light to book covers (there's a travel guide for Fodor's with her name on it and a fitness read she wrote with Tamilee Webb of Buns of Steel fame).
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published Nov 1, 2022
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Juicy Couture x KRAFT Mayo
Credit: KRAFT

There’s some news in the fashion world, and it’s pretty juicy. Kraft Real Mayo is joining a long list of brands like Dunkin and Heinz teaming up with others to provide the coolest crossover collabs.

The mayo, known for its signature velvety smooth texture that’s whipped 3,000 times, has just announced the drop of “The Smooth Lovers” collection in partnership with iconic lifestyle brand Juicy Couture. And if your 2000-loving self can’t wait to pick up a piece of the line, you’ll have a stab at the pre-order drop launching today. 

Dripping with blinged-out embellishments, the once-in-a-lifetime collab gives us a glimpse back to the aughts with a limited-edition deep blue, plush velour tracksuit (peep the “Smooth” that replaces the iconic “Juicy” on the back) and a white velour tube top boasting “Mayo Couture.”

Credit: KRAFT

“Kraft Real Mayo and Juicy Couture are both synonymous with being champions of those who revel in their individuality and are unafraid to stand up for what they love, making this partnership a match made in velvety heaven,” said Frances Sabatier, Brand Manager, Kraft Real Mayo, at the Kraft Heinz Company in a press release. “”The Smooth Lovers” Collection is a celebration of what we love most about our fans, and we’re thrilled to offer them the first-ever mayo-infused couture to rotate into their wardrobe and express their individuality.”

“Velvety smooth DNA is something that is important to Juicy Couture and Kraft Real Mayo, making this partnership an unexpected yet natural fit,” adds Bailey Schaefer, Senior Manager at Juicy Couture brand owner Brand Partnerships at Authentic Brands Group, in the same release.

While Kraft Real Mayo hits the wallet around $3.99, “The Smooth Lovers” collection is clearly more along the Juicy Couture price point with each track suit being priced at $150. Sound like something that you’re interested in? The suits available for pre-purchase exclusively at mayocouture.com in sizes XS to XL.  If you happen to miss today’s drop though, they’re spreading the love again on Friday, November 4, when more inventory is released. 

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