Kraft Has a New Mac & Cheese Club and You Can Be the First to Taste New Flavors

published Oct 20, 2021
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Credit: Joe Lingeman

There’s a variety of clubs in existence for super fans of any random interest. Someone may belong to a club in celebration of their favorite actor or television program, or to a group dedicated to crafting or air fryers. So, it makes sense that a club would be born to celebrate one of the most classic comfort foods of all time: mac & cheese. 

Launching in support of the all-new Kraft Flavor Boosts seasoning mixes, Kraft Mac & Cheese’s KRAFT FLVRS CLUB is a members-only club dedicated to the cheesiest of mac and cheese fans. Who else but superfans would be best to have a first crack at trying these seasoning blends, that include flavors like pizza, ranch, and Buffalo?  

Credit: Kraft
Kraft Mac & Cheese FLVRS Club

The Flavor Boosts mixes won’t be on shelves nationwide until early 2022, but club members can get an early taste of the limited-edition packets before anyone else. In addition to getting an early palate-pleasing preview of the Boosts, members will get access to cheeky merchandise based on each flavor, like a sports jersey for buffalo, a plush hoodie for ranch, and a jacket for pizza. 

Those who just can’t wait to experience Buffalo-flavored mac and cheese (I won’t lie, I’m into it, too) can join the FLVRS CLUB at, and see what goodies are headed in their direction. But just know, even after you sign up, you’ll need to keep an eye on Kraft’s social media channels to see when merch drops are happening. After that, any member can try their hand at bringing home the goods, but winners are chosen on a first-come, first-serve basis.

As this is the brand that embraced pumpkin spice for fall and candy for Valentine’s Day, we’re confident anything the club drops will be cheesy, in the best possible way.