KitchenAid’s 2024 Color of the Year Is So Unique, It Has Us Oohing and Ahhing

published Feb 8, 2024
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Credit: Lauren Volo

It’s always exciting when I receive an email that a brand is releasing a new colorway of a product that The Kitchn team loves. Usually these colors are very nice, but they don’t always live up to the hype. After seeing a preview, my reaction is often, Oh, another shade of red! or Hmm … don’t they already have that green color? You get the idea. And so does KitchenAid, because they just released their 2024 Color of the Year, and I promise you it’s unlike anything you’ve ever seen before. Ladies and gentlemen, I present to you: Blue Salt (definitely not to be confused with Saltburn), a gorgeous periwinkle blue with an iridescent reddish-pearl finish that subtly changes hues depending on the lighting.

Credit: KitchenAid

I got the opportunity to see Blue Salt in person on KitchenAid’s Artisan Series 5-Quart Tilt-Head Stand Mixer, and it really is striking. In fact, when I unboxed the mixer in the office this morning to photograph it, the oohs and ahhs from colleagues were overwhelming. There were lots of comments about how unique and pretty this Color of the Year is, and more than one person remarked on its iridescence.

KitchenAid describes Blue Salt as a “living color,” and it really does shift tones depending on the brightness of the space where it’s placed. In natural light near the window, the blue seemed more faded, with just the tiniest hints of red. Away from the window, the blue was richer and deeper, and the red sheen much more apparent along the top. This mixer isn’t just a kitchen workhorse, it’s a conversation piece!

Credit: Mark Marino

Blue Salt is currently only available on the Artisan Series 5-Quart Tilt-Head Stand Mixer, which includes both a 5-quart and 3-quart stainless-steel mixing bowl for large or small batches, a pouring shield to help prevent spills and splatters, a six-wire whip attachment, a flex edge beater, a pastry beater that easily breaks up butter, and a coated silver dough hook attachment that makes the periwinkle appliance look even more chic.

Whether you’re looking to finally buy your first KitchenAid stand mixer or replace an older model, Blue Salt will definitely add an extra dash of style to your space. The 2024 Color of the Year might just be the most stunning one that KitchenAid has whipped up yet!

Buy: KitchenAid Artisan Series 5-Quart Tilt-Head Stand Mixer in Blue Salt, $499.99