KitchenAid Just Announced the 2022 Color of the Year — And It’s Oh-So-Pretty

published Feb 10, 2022
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Credit: Lauren Volo

When I was planning my wedding, more than eight years ago, I had it relatively easy. We were essentially throwing a dinner party for 40 people, so I didn’t have to agonize too much over anything. (I was able to lock in our favorite restaurant without a hitch. The folks at Murray’s were available to handle a cheese board for us. I bought my dress on eBay. Easy-peasy!) The thing I spent the most amount of time on? Choosing a stand mixer to put on my registry.

I knew I wanted a KitchenAid Artisan Stand Mixer, but picking out a single color, amongst a sea of options, was incredibly tough. Ultimately, I went with a metallic copper that I love almost as much as my husband. All these years later, while I have no doubts about my marriage, I can’t help but look at other stand mixer colors. My husband is my one and only. But KitchenAid just offers so many great colors!

Credit: KitchenAid

And today, the brand threw yet another option into the mix. See, KitchenAid just announced Beetroot as its 2022 Color of the Year. (It’s available in their two most classic small appliances — the Artisan Series 5 Quart Tilt-Head Stand Mixer and the K400 Blender.) Why this color? The company says it’s meant to “remind us to break out of our routines and see the familiar with a new lens.” Do you see it? I kind of do. (Wedding pun intended!)

Credit: KitchenAid

It’s a deep magenta tone that “represents the richness found in our daily lives and reflects the vibrancy of everyday moments.” The company continues: “Beetroot serves as an invitation to spark our creativity in the kitchen.”

To celebrate the new color, KitchenAid is also teaming up with Stan’s Donuts in Chicago (where KitchenAid has a flagship office) to create a limited-time-only beetroot-colored donut. You can get it at Stan’s locations in Chicago and online at Goldbelly

Okay, back to this color, though. I’m not usually much of a Purple Person, but I love KitchenAid’s new Beetroot. It’s bright, it’s deep, it’s nuanced … and it really does make you stop and think. It’s not a color you often see in the kitchen, so I can understand how it might spark some creativity. Would you pick this color for your Forever Mixer? I’ll let you discuss in the comments below!

What do you think of the new color? Do you have a KitchenAid stand mixer? If so, which color did you pick?