Kim Kardashian Is Beyond Meat’s New Chief Taste Consultant and Honestly, It Makes So Much Sense

published May 25, 2022
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Kim Kardashian x Beyond Meat
Credit: Beyond Meat

As a tastemaker, Kim Kardashian knows a thing or two about going beyond. So it should come as no surprise to her fans that she’s just been named Beyond Meat’s first-ever Chief Taste Consultant. 

For the past couple of years, the influencer has touted her mostly plant-based diet and, as a long-time fan of Beyond Meat (remember seeing their packages in her fridge and freezer during her viral Instagram pantry and kitchen tours?) this seems like a natural progression. 

“I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset — my taste,” she said in a video she posted to her 313 million Instagram followers. “This plant-based meat is not only amazingly delicious but it’s also better for you and better for the planet.”

In her new role, Kardashian will be sharing exclusive offers, recipes, content, and more through Beyond Meat’s newsletter, which you can sign up for here.

“My kids are obsessed with my Beyond Beef taco recipe, the Beyond Burger for BBQs and Beyond Chicken Tenders for a quick snack,” said Kardashian. “It’s empowering to know that the small changes I’m making for my family, like incorporating more Beyond Meat into our meals, can add up to make a big impact.”

More Americans than ever are adding plant-based foods to their diets, according to the Plant Based Foods Association, and that number is likely to grow higher with Kardashian’s social media posts. She joins a growing roster of celebrity Beyond Meat ambassadors, from Kevin Hart and Shay Mitchell to Snoop Dogg and Liza Koshy.

Of course, every great meal deserves a great dessert, so you may want to also stock up on these yummy plant-based ice creams.