Kelly Clarkson Just Launched a New Popcorn Flavor and It’s as Southern as It Gets

Robin Raven
Robin Raven
Robin Raven is an author and journalist who covers such topics as vegan food, plant-based dining, and travel. Her work can be seen in The Washington Post, Forbes.com, USA Today, HuffPost, Travel + Leisure, Reader’s Digest, PEOPLE, Grok Nation, Paste Magazine, and many other publications. Robin is the author of Santa's First Vegan Christmas, The Kindness Workbook: An Interactive Guide for Creating Compassion in Yourself and the World, and The Little Book of Self-Soothing. She takes great joy in the pleasure of eating as a vegan, and she loves to share that spark with readers.
published Jan 13, 2023
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Kelly Clarkson Rob's Backstage Popcorn Barbecue Flavor
Credit: Rob's Backstage Popcorn

Barbecue flavors and popcorn aren’t two things I’ve ever thought of as going together. Sure, I like barbecue potato chips and even barbecue corn nuts, but popcorn? Not so much on my radar. Well, it turns out that it’s the combination I never knew I needed, and there’s a star-studded version out that everyone should keep on their radar. 

Daytime talkshow host Kelly Clarkson has teamed up with longtime friends, Kevin, Nick, and Joe Jonas (of The Jonas Brothers) to develop a smoky, but sweet barbecue flavor that honors Clarkson’s Southern roots. The new classic barbecue flavor serves as the first partnership from Rob’s Backstage Popcorn and The Naked Market.

Credit: Rob's Backstage Popcorn

The popcorn brand — which launched in 2021 and is vegan, non-GMO, and comes in 4-ounce bags — has seen Clarkson as a fan since the beginning. As the story goes, The Jonas Brothers appeared on The Kelly Clarkson Show to make some of the popcorn on the air during the initial retail launch. Clarkson fell in love with the sweet and savory kernels and the rest, as they say, has been tasty history.

Want to try it for yourself and determine whether this barbecue popcorn should be the next big thing? Kelly’s Classic BBQ is currently available online at eatrobs.com and in-stores at Walmart and Albertsons and will be popping up at Sam’s Club and Kroger locations in the coming weeks.

Maybe popcorn’s always been waiting for a moment like this. Or maybe, it’s just me. Either way, I’m ready to give it a taste.

Looking for more celebrity food brands? This list of celebrity launched brands were some of the best to hit the market in 2022.

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