K-Cup Soup: Best or Worst Idea Ever?
Have you heard the news? Campbell’s and Green Mountain Coffee Roasters are working together to come up with a line of “fresh-brewed soups” formulated for the Keurig coffee maker. That’s right, chicken noodle soup at the push of a button. Greatest invention ever? Or another sad sign of America’s culinary decline?
The soups, which will hit shelves next year, will consist of a soup pod and a packet of dried noodles, vegetables or other whole ingredients. The hot broth from the soup pod will rehydrate the dry ingredients and there you have it: K-cup soup.
Green Mountain says the Keurig machines are designed to be self-cleaning, so your soup won’t taste like coffee, or vice-versa. And if you’re wondering why the world needs K-cup soup, here is what Campbell’s has to say:
“Snacking is a growing behavior among U.S. consumers, with more than half snacking multiple times a day. Consumers are also looking for snacks that serve as mini-meals to satisfy hunger, and there is an increasing need for ultra convenient options.”
→ Read more: K-Cup Soup? Campbell’s is turning coffee makers into soup dispensers at the Los Angeles Times
Does the world really need more snacks? What do you think of K-cup soup?