Judge Orders Pom Wonderful To Stop Making Health Claims

Judge Orders Pom Wonderful To Stop Making Health Claims

Cambria Bold
May 23, 2012

Pomegranate juice may be tasty, but you probably shouldn't rely on it for significant health benefits. On Monday a judge issued a cease-and-desist order to the makers of Pom Wonderful stating the company had engaged in "false and misleading" advertising for claiming its juice reduces the risks of heart disease, prostate cancer and impotence.

The verdict came at the end of a long trial instigated by the FTC, who said the Pom Wonderful company did not have sufficient evidence to back up its claims. In response to the verdict, Craig Cooper, Pom Wonderful's chief legal officer, told The New York Times that the company is likely to "continue making general health benefit claims," but that they "can't make claims for treatment, prevention, or cure of diseases."

So, drink to flavor and color and probably some vitamins and antioxidants! But drink to complete health? Probably not.

Read More: Judge Rules Pom Wonderful's Advertising is Misleading at The New York Times

Related: Purple Power: Cool Ways to Use Pomegranate Juice

(Image: Pom Wonderful)

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