Jessica Seinfeld’s New Cookbook

published Oct 22, 2007
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Have you heard about the brownies made with carrots and spinach (PDF recipe)?

The new cookbook Deceptively Delicious by Jessica Seinfeld, wife of comedian and sitcom star Jerry Seinfeld, shares advice on how to hide vegetables so kids will eat them. There’s recipes for pureed cauliflower in mac and cheese and kale in spaghetti and meatballs.

Seinfeld’s cookbook for is an “unexpected success” and is creating “unexpected controversy” according to the The Wall Street Journal (subscription required).

This cookbook was featured on Oprah and is now back ordered across the country while sitting on top of the best seller lists at The New York Times, Wall Street Journal, and

The book is controversial because …

Another new cookbook, The Sneaky Chef by Missy Chase Lapine, makes similar suggestions about hiding veggie purees. Lapine is frustrated that Seinfeld’s book is being praised for creating these techniques. Seinfeld’s publisher insists her cookbook was not influenced by anyone else’s ideas.

There’s so much to discuss here:
• Should parents hide vegetables from their children or should kids learn to take their vegetables at face value?
• Even if the kale is hidden in a meatball, won’t kids still taste it?
• And how new Lapine and Seinfeld’s ideas anyway? Grinding carrots into tomato sauce is not a big secret.

We can’t get our hands on a copy of Jessica Seinfeld’s book. Anyone here cooking from it yet?

UPDATE: Reader Darlene emailed us with a report on Seinfeld’s brownie recipe. Click the photo to read her reactions…