Jeffrey Morgenthaler Has Some Rules About Making Cocktail Videos
Just like there’s no crying in baseball, there’s no smiling in cocktail video making. At least not according to Jeffrey Morgenthaler of Clyde Common in Portland, Oregon.
We’ve long been fans of Morgenthaler and his site full of useful information for bartenders new and old. And this tongue-in-cheek video is no exception.
In addition to no smiling, a few of our other favorite rules are:
- All drinks must be shaken. That’s what the people want to see!
- When you’re shaking, either look straight into the camera or down at the floor. There are no other options.
- At the end, there are two acceptable sign-offs: cheers or enjoy. Don’t stray from these.
Watch the full video so you’re up to speed before you attempt your own cocktail on camera.
→ Read more: Watch Jeffrey Morgenthaler Explain How to Make a Proper Cocktail Video from Eater