It’s True! Organic Fruits and Vegetables Taste Better

updated Jun 4, 2019
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(Image credit: Apartment Therapy)

Our post earlier this week on bigger, yet tasteless, strawberries really struck a chord. Here’s one more reason to think about switching our shopping habits: organic fruits and vegetables just taste better. It’s not opinion; it’s science. Just ask food scientist Harold McGee.

Since they aren’t protected by pesticides, organic fruits and vegetables are under constant attack from bugs and blights of all kinds. This sounds like a bad thing, Harold McGee explains in a recent issue of Lucky Peach, but actually it’s not.

He says that when plants are under attack, they begin to ramp up production of their chemical defenses. This can mean releasing an aroma that attracts counter-attacking bugs (wasps for caterpillars, for instance), manufacturing something toxic or distasteful to the insects themselves, or producing an anti-fungal compound.

For us, these “defenses” translate directly into flavor and aroma. McGee says, “Because they’re not protected by pesticides, organic plants that suffer from insect attack can accumulate higher level of flavor chemicals and other protective molecules, including antioxidants.”

To put it plainly: more fight = heartier plants = more flavor and nutrition. Next time I find an aphid lurking in my kale, I’ll try to remember to say “Thank you.”

Do you think organic fruits and vegetables taste better?

Related: Conscientious Cook: What Should You Buy Organic?

(Image: Flickr member nosha licensed under Creative Commons)