Survey: Shopping for Bargains at Whole Foods

Survey: Shopping for Bargains at Whole Foods

Chris Phillips
Aug 5, 2008

Whole Foods wants the name calling to stop. Yep, that's right, with the economy slipping Whole Foods just doesn't want to be known as Whole Paycheck anymore. Whole Foods insists they can be an economical place to shop and we're wondering what you think.

We stopped at Whole Foods yesterday to buy chicken thighs to make a new Jamie Oliver recipe and were plain flabbergasted to see a chicken thigh sale posted at the door to the Chelsea store. It was like they knew we were coming.

So we got our chicken thighs for $2.99 a pound. We ran a quick price check comparing the Whole Foods price to FreshDirect and this seemed like a fair price, if not an amazing sale. We had to buy a family pack to get the special price, so we ended up with lots of chicken thighs for lunch and dinner this week.

After reading this New York Times article about Whole Food's approach for lean times over the weekend, we're wondering what other values have you seen at Whole Foods. We're also wondering how careful shoppers can compare prices between Whole Foods and other stores. Comparison shopping at Whole Foods can be difficult since they carry lots of store brand and organic items that aren't available in other shops.

We took a tour of the new Whole Foods in Tribeca a few weeks ago and were curious about all the talk about "value shopping" the store. Whole Foods now has special signs shoppers can watch for to find good deals. Can you tip us off to other grocery stores in your area focusing more on low prices and special values?

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