Instead of Sipping You Can Now Spritz Your Wine

(Image credit: McCann Vilnius)

Wine snobs, best to look away now. Ad agency McCann Vilnius have a tradition of reinventing Beaujolais Nouveau packaging every year, and this year’s comes in a spray bottle.

They point out that spritzing the wine on your tongue is actually a great way to consume it because it plays up the floral scents of the vintage.

We’re not quite convinced that this is the best way to enjoy the red wine, but it would make for a fun dinner party experiment — how many spritzes does it take to “drink” a glass?