In Addition to Yoga Pants, Lululemon Now Sells Beer
What beverage goes best with your favorite yoga class? If you said coconut water, think again.
Lululemon, of see-through yoga pant fame, has partnered with Stanley Park Brewing in Vancouver to debut a new “Curiosity Lager” for the craft beer-drinking yogi.
The partnership came about because each of the companies wanted to reach a new demographic that might not generally buy their products. This is actually the second collaboration between the two companies, although the first that will be sold in stores instead of just at summer festivals.
No word whether or not it will be available in the United States or just Canada.
→ Read more: Lululemon-Branded Beer Hits Store Shelves This Summer from CBC News