Your Absolute Favorite IKEA Product Now Comes in a New Color

Your Absolute Favorite IKEA Product Now Comes in a New Color

00a0c869573f4c7cc89ebf690931ed94ee444261?auto=compress&w=240&h=240&fit=crop
Lisa Freedman
Jul 30, 2018
(Image credit: FotograFFF/Shutterstock)

Mondays, right? Not today. Well, today technically is Monday, but it's also the launch day of IKEA's new 2019 catalog — so the day isn't all bad.

"This year, we wanted to celebrate how differently we all live," the catalog explains. "To do that, we created seven homes each with its own story to tell. From a 52-square-foot apartment to a home totally dedicated to eco-friendly choices, they can inspire a better everyday life at home, no matter how you live."

In addition, the catalog promises lots of new products and fresh ideas. And we'll cover lots of that later today (keep checking back!). In the meantime, there's one thing we just had to call out.

(Image credit: IKEA)

The RÅSKOG utility cart now comes in this moody blue color. The hue actually illustrates how IKEA products are more beautiful than ever. The 2019 catalog features more contemporary colors, sleeker designs, and tons of products that look like they could have come out of West Elm or something even fancier.

This dark blue makes a statement that the previous mint, beige, red, or black carts couldn't. It says, "Hi, I care as much about organization as I do about style." It makes you look like like the type of person who can pull off that effortless jeans-and-a-T-shirt-outfit while looking like a celebrity. It takes your ordinary kitchen and turns it into something Insta-worthy.

And, again, almost the entire catalog follows suit. (Reminder to keep checking back for more coverage of the 2019 IKEA catalog!)

What do you think of the new color?

moving--truck moving--dates moving--dolly moving--house moving--cal Created with Sketch. moving--apt