Everyone Just Discovered the “Correct” Way to Eat a Cinnamon Roll, and People Are Furious

published Jun 1, 2023
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Credit: Joe Lingeman; Food Styling: Brett Regot

When it comes to food hacks, the internet is usually divided. From quickly defrosting shrimp to opening tightly sealed food jars with ease, when social media finds out about a hack, everyone either already knew about it or can’t believe they didn’t know about it sooner. And while I’m almost always left in the latter group, I’m sure that many of you will be right there with me with this next revelation.

Though I consider myself to be somewhat of a cinnamon roll connoisseur, according to the internet, I’ve been eating them wrong my entire life. Usually, I would argue that there is no wrong way to eat a cinnamon roll, but when I saw this TikTok video posted by @Kroger confirming that there is in fact a right way, I knew my life was about to change.

Sometimes I may unravel my cinnamon roll, or maybe even cut it into pieces, but for the majority of the time, I’m probably grabbing it by its sides and administering some enormously large bites. In the video however, we are shown that the “correct” way to eat a cinnamon roll would indeed be to unravel it. But more specifically, to unravel it from the center and slurp the entire pastry into your mouth as if it were a bowl of ramen. I mean, I love cinnamon rolls and I love ramen, so the concept checks out to me. For other TikTok users, however, not so much. 

“This hurt… ” replied one user. “I’m calling the police,” another jokingly wrote. But hidden deep within the hilarious uproar of comments are a few fellow enthusiasts who are all for the “correct” way to inhale a cinnamon roll. “Everyone else may disagree, but I’m definitely gonna start eating them like this.” one person commented, while another simply said, “Love it!” And I love it too. 

In my opinion, these people get it. These are my people and this is my new tribe. I don’t care if anyone thinks this method is right, wrong, or unorthodox; I’m loving it and I can’t wait to try it. Now, excuse me while I head over to Cinnabon to give this hack a try.