Hot or Not? Disney Garden Produce

Hot or Not? Disney Garden Produce

Joanna Miller
May 5, 2009

Don't be too alarmed if you see mouse ears the next time you visit the produce department. It's not a rodent infestation – it's Disney's latest marketing venture.

The company's characters are now gracing the packaging of all sorts of fruits and vegetables – from apples and grapes to celery and cauliflower. What do you think? A good way to get kids to eat their fruits and vegetables or corporate branding overload?

Disney's healthy food branding effort goes beyond produce – in March, the company launched eggs with Mickey's face stamped on each shell. With its latest introductions, the company is also bringing some of its real-life stars into the mix with products like a High School Musical avocado.

According to the Washington Post, the Disney Garden line now includes 250 products, a selection of which are available in 18 of the top 20 U.S. grocery retailers.

Related: Hot or Not: Gourmet Kids' Play Kitchen

(Images: Dining in Disney)

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