Eva Longoria Set to Direct the Flamin’ Hot Cheetos Origin Movie
For snack-lovers of a certain style, the most important movie of the decade — if not century — is getting a step or two closer to becoming real. Yes, fire fans, it’s real: Fox Searchlight will be making a movie about the life of the man who created Flamin’ Hot Cheetos. And the latest update from the company is that Eva Longoria, best known for her role on Desperate Housewives, will direct the film.
Flamin’ Hot, reports Deadline, is the story of how Richard Montañez worked his way from janitor for the Frito-Lay factory all way up to the executive level at PepsiCo as the “godfather of multicultural marketing.” Montañez has apparently written a book, called A Boy, a Burrito, and a Cookie, which tells of the child of Mexican immigrant’s early days selling burritos for a quarter a piece to the white kids on his bus before describing how he took home a few regular Cheetos that hadn’t gotten their puffs and added some chile powder to them, like many traditional Mexican snacks. When he realized how good these were, he straight-up called the CEO and pitched the idea. Apparently every employee was told they should act like an owner — and so Montañez listened, which clearly worked because now we all have Flamin’ Hot Cheetos and they are one of the most beloved Cheetos products.
While Longoria is on board, this is about all that’s known about the project since it was announced back in February 2018, which means we still don’t know who will get the starring role as Montañez or when we might actually get to see it in theaters. But when we do, I think I know what sort of snacks we’ll want when watching it.