Hidden Valley Ranch’s New Line of Home Decor Is Everything You Didn’t Know You Needed
Innovation through collaboration can often be lucrative for businesses searching for unique ways to both engage with their current consumers and expand their reach to new ones. As seen throughout this year specifically, a growing trend of unexpected partnerships between food brands and seemingly unrelated industries has garnered excellent traction, especially on social media. From up-cycled Chipotle napkin pants to Heinz’s collection of vintage ketchup-stained clothes, the trend of food-based fashion has been generating excitement in both industries.
Now, like many others, condiment giant Hidden Valley is preparing to shake up the game and take things to the next level with the release of the first-ever ranch-inspired home décor collection. Ever the innovator, Hidden Valley tapped famed fashion, print, and maximal interior designer Dani Dazey to craft an entire line of over-the-top Ranch and pizza-inspired decor that ranges from an $18 spiral notebook to a $10,000 couch.
Picture this: You’re eating your favorite pizza with a side of Hidden Valley ranch on a pizza- and ranch-styled couch. It sounds like the magical food experience you didn’t know you needed until now!
Whether you’re looking for a stand-out piece to elevate your space or simply looking for some decorative elements to accent your home’s current aesthetic, this new collection has something for everyone.
“I’m a huge fan of Hidden Valley Ranch — its bold flavor perfectly matches my bold design aesthetic,” Dani Dazey told Kitchn in an exclusive quote while discussing the new collaboration. “Partnering with the brand to create an ad and shoppable collection was incredible, and bringing my designs together for the ultimate Hidden Valley Ranch and the pizza-inspired room was a dream come true!”
When asked what item out of the new drop is her favorite, Dazey revealed the one thing you may love too: the wallpaper. “I’m especially excited about the wallpaper. It’s the perfect accent for a kitchen or dining room.”
Ready to get your hands on what they’ve cooked up? Beginning October 3 (that’s today!), fans looking to add fun, color, and flavor to their place can visit Hidden Valley’s website to scoop up their favorite home decor items. Don’t delay on nabbing your pieces, though, because this collection is only around for a limited time.
Longing for more Hidden Valley ranch flavor? Be sure to check out Hidden Valley and Truff’s new spicy ranch collaboration for your next night in.